Explore new horizons with innovative marketing ROI & measurement insights

Improve marketing effectiveness with measurements and analytics that are strategic, actionable and aligned to financial contribution.


  • Measurements of Incremental Lift
  • Advanced Analytics and Modeling
  • Proactive Measurement Planning


  • Strategic Decision Support
  • Targeting, Mix, & Offer Optimization
  • Meaningful Dashboards


  • Marketing ROI Framework
  • ROI Planning Tools
  • Budget Prioritization & Optimization


Marketing Tools

Spotlight: Lead Generation ROI

Measuring the ROI of lead generation marketing can be challenging given the multiple touchpoints, long sales cycles and pass-off of leads to a sales organization.
These resources can help: (Click on Image to view Resources)


Marketing ROI-based Metrics, Dashboard Visualization and Storytelling

Gain a competitive edge with this 2-day workshop on creating high-impact dashboards with marketing metrics aligned to financial contribution. Hosted by Marcus Evans North America, day one will concentrate on defining metrics and measurements while day two will lead participants through graphic visualization to effectively communicate insights.

September 28 – 29, 2017 (Asbury Park, NJ)

Measuring Marketing ROI Workshops

This 2-day workshop sponsored by the American Marketing Association provides comprehensive learning of measurements, ROI analyses and processes to guide more profitable strategies and tactical marketing campaigns. Material ranges from basic to advanced to accommodate marketing managers, analysts and executives from medium and large companies. Catch this quick podcast for more info on the workshop.

October 24 – 25, 2017 (Chicago, IL)


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