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  • SPOTLIGHT
  • Research Report Cover
  • 2013 Lead Gen Marketing Effectiveness Report released, featuring insights into content marketing performance and measurements best practices  >>view report>>

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  • Brand Measurement Assessor launched to identify strengths and gaps in aligning brand measures to short-term and long-term growth and ROI  >>view info>>

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  • The "CMO Guide to Marketing ROI" white paper is available for free download. This 16-page paper presents the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Leader in Marketing Profitability Management

Mission Statement

Provide clients with the most advanced marketing ROI techniques, tools, and processes to enable executives and marketers to apply practical measurements and analytics, develop highly profitable strategies and tactical plans, and accurately demonstrate the financial contribution of marketing investments.

Established in 1997, Lenskold Group has earned a reputation as a distinguished leader in the development and implementation of marketing ROI processes. Our team of professionals and alliance partners work together to provide our clients with the strategic insight to improve marketing effectiveness and deliver incremental sales, customer lifetime value, and profits.

We work with Fortune 500 and emerging mid-size corporations to provide practical solutions that establish high performance and high credibility for their marketing organizations. Our clients cover a diverse range of industries and business models. Select clients include MasterCard, JP Morgan, Microsoft, Seagate, Kodak, Siemens, American Century Investments, and ADM.

Thought Leadership

In addition to our ongoing client relationships, we remain committed to contributing thought leadership to the business community. We have a long track record of speaking and publishing on our innovative techniques for managing and improving marketing profitability.

Company president and founder Jim Lenskold is a recognized marketing ROI expert and author of the award-winning book “Marketing ROI, The Path to Campaign, Customer and Corporate Profitability” (McGraw Hill) [click for a full bio].

Clients trust Lenskold Group to identify and deliver the right solution, customized to their unique business model, objectives, and culture. Each engagement results in immediate benefits, a degree of lasting impact on both the mindset and processes of the marketing organization, and a path to additional sources of success.