Jim Lenskold, international speaker and recognized marketing expert, is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies. Mr. Lenskold currently runs the Lenskold Group, which offers consulting and implementation services for strategic market planning, marketing ROI, customer profitability management and marketing innovation.
Jim's career began at AT&T where he helped evolve the telecommunications leader from a monopoly to a well-respected competitive marketer in the mid-1980s through early 1990s. He helped form the customer acquisition and customer retention organizations and managed a $20 million marketing budget for retention strategy and customer loyalty marketing. Jim developed the key measurement models for AT&T's retention marketing programs and developed innovative approaches to maximize corporate profits in marketing investments. He has been recognized with the highest level of awards for his accomplishments throughout his career at AT&T.
Between AT&T and Lenskold Group, Jim helped found a start-up technology company, Quality Technology Solutions, Inc., and held the position of Executive Vice President. He is on the Board of Trustees for the Training, Inc. National Association, a nonprofit organization that has a history of success in preparing unemployed and low-income individuals for self-sufficiency and career growth. Jim earned his Master of Business Administration from Rutgers University Graduate School of Management where he supplemented his marketing and strategy experience with studies in entrepreneurial consultation and business finance.