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  • SPOTLIGHT
  • 2012LeadGenCover
  • The 5th annual research study conducted by the Lenskold Group and sponsored by The Pedowitz Group, examines how integrated marketing automation, strengths in key competencies and the use of ROI metrics influence marketing performance and key lead generation outcomes.  >>view report>>

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  • This 7th annual study examines social media measurement practices and the advantages for marketers using ROI metrics. >>view report>>

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  • The new "CMO Guide to Marketing ROI" white paper is now available for free download. This 16-page paper addresses the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Management Team

Jim Lenskold

Jim Lenskold, international speaker and recognized marketing expert, is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies. Mr. Lenskold currently runs the Lenskold Group, which offers consulting and implementation services for strategic market planning, marketing ROI, customer profitability management and marketing innovation.

Jim's career began at AT&T where he helped evolve the telecommunications leader from a monopoly to a well-respected competitive marketer in the mid-1980s through early 1990s. He helped form the customer acquisition and customer retention organizations and managed a $20 million marketing budget for retention strategy and customer loyalty marketing. Jim developed the key measurement models for AT&T's retention marketing programs and developed innovative approaches to maximize corporate profits in marketing investments. He has been recognized with the highest level of awards for his accomplishments throughout his career at AT&T.

Between AT&T and Lenskold Group, Jim helped found a start-up technology company, Quality Technology Solutions, Inc., and held the position of Executive Vice President. He is on the Board of Trustees for the Training, Inc. National Association, a nonprofit organization that has a history of success in preparing unemployed and low-income individuals for self-sufficiency and career growth. Jim earned his Master of Business Administration from Rutgers University Graduate School of Management where he supplemented his marketing and strategy experience with studies in entrepreneurial consultation and business finance.

Chris Head ShotChris Wright

Chris Wright is a Senior Consultant at Lenskold Group focused on managing diverse measurement and process engagements to guide marketing effectiveness improvements for clients. His client-side experience in managing marketing strategies, implementation and measurements has allowed him to establish a proven track record of deliverables that are practical and actionable. Chris combines this experience with an excellent technical aptitude to bridge the gap between business and technology groups.

Chris started his career with PricewaterhouseCoopers as an analyst in the Defined Benefits group of the Kwasha Human Resources division. Following this role, Chris worked in the Taxpayer Financial Services (TFS) group of Household International, which was later acquired by HSBC in 2003. Through nine years of service with HSBC/TFS, he held three separate positions, starting out as a marketing specialist which led to a promotion as a senior business information analyst and then he finally landed as a marketing manager. In these rolls, Chris developed marketing strategy, programs, measurements and research based on a data-driven approach. This required a thorough understanding of customer behaviors from available data and working knowledge of business information tools such as Cognos and SAS. Chris� ability to lead projects to successful results led to further management responsibilities including strategy development and business partner relationship management.

Chris graduated Magna Cum Laude from Northeastern University in Boston, Massachusetts with a Bachelor of Science degree in Business Administration concentrated in Marketing and a minor in Communications. He is an alumnus of Beta Gamma Sigma and stays involved with his alma mater as an admissions volunteer through Northeastern�s Alumni network.