• SPOTLIGHT
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Management Team

Jim Lenskold

James Lenskold, international speaker and recognized marketing expert, is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies. Mr. Lenskold currently runs the Lenskold Group, which offers consulting and implementation services for strategic market planning, marketing ROI, customer profitability management and marketing innovation.

Jim’s career began at AT&T where he helped evolve the telecommunications leader from a monopoly to a well-respected competitive marketer in the mid-1980s through early 1990s. He helped form the customer acquisition and customer retention organizations and managed a $20 million marketing budget for retention strategy and customer loyalty marketing. Jim developed the key measurement models for AT&T’s retention marketing programs and developed innovative approaches to maximize corporate profits in marketing investments. He has been recognized with the highest level of awards for his accomplishments throughout his career at AT&T.

Between AT&T and Lenskold Group, Jim helped found a start-up technology company, Quality Technology Solutions, Inc., and held the position of Executive Vice President. He is on the Board of Trustees for the Training, Inc. National Association, a nonprofit organization that has a history of success in preparing unemployed and low-income individuals for self-sufficiency and career growth. Jim earned his Master of Business Administration from Rutgers University Graduate School of Management where he supplemented his marketing and strategy experience with studies in entrepreneurial consultation and business finance.

DLHead Dawn Lego

Dawn Lego brings her perspective as a former VP of Marketing of Sales and Marketing to client engagements as she helps design and deliver measurements and ROI analyses that guide strategies and improve marketing performance. Dawn has an accomplished record of achievement in direct and database marketing, customer behavior analysis, forecasting, sales management and channel strategy.  Her area of expertise includes marketing strategy, segmentation development and predictive modeling.  She is skilled at improving a client’s ability to target high-value consumers. 

Dawn has an extensive and diverse background that spans a 20-year career in marketing with roles as a senior marketing executive in healthcare and technology, and heading up her own consulting company.  Dawn’s boutique firm provided strategic marketing consulting that included data-driven marketing and in-depth analyses to optimize clients’ marketing effectiveness and generate maximum returns. She puts significant emphasis on understanding consumer attitudes and motivations that lead to purchase decisions and financial outcomes. 

Graduating with high honors from Seton Hall and Montclair State Universities, Dawn holds a Bachelor’s of Science in Business Administration with a concentration in marketing.  Dawn is now looked upon as an expert in her field. She has published numerous articles and has been recognized for several awards.  Dawn has recently been nominated for the 2009 Athena Award, an international recognition that honors women in business and leadership roles.