News & Press Releases

New and Select Historical Press Releases

June 20, 2008 – Marketers with ROI Discipline Pull Ahead while Data Access and Measurement Abilities Hold Others Back. Lenskold Group and Kneebone release 2008 Marketing ROI & Measurement Study with insights into the influence of data, intelligence, metrics, and measurement abilities on marketing effectiveness and efficiency.

April 2, 2007 - Marketers Measuring ROI Report They Are Outgrowing the Competition and Earning the Confidence of CEOs. 2007 ROI Study shows profitability metrics and measurement discipline in marketing pay off.

May 4, 2006 - 2006 Marketing ROI and Measurement Trend Study to be Released: This study shows a significant increase in the number of companies measuring marketing ROI and the financial contribution of marketing. The study measures changes in the emerging discipline of marketing profitability management.

August 8, 2005 - Marketing ROI & Measurements 2005 Benchmark Study Released: Research Shows Marketing ROI Measurements A Long Way From Where It Could Be. Under-Funding and Under-Utilization of Measurements and Analytics Hold Back Marketing Profitability.

September 24, 2004 - "Marketing ROI" Selected as a Finalist in prestigious Berry-AMA Book Prize for best in Marketing. (release from American Marketing Association Foundation)