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  • SPOTLIGHT
  • 2012LeadGenCover
  • The 5th annual research study conducted by the Lenskold Group and sponsored by The Pedowitz Group, examines how integrated marketing automation, strengths in key competencies and the use of ROI metrics influence marketing performance and key lead generation outcomes.  >>view report>>

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  • This 7th annual study examines social media measurement practices and the advantages for marketers using ROI metrics. >>view report>>

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  • The new "CMO Guide to Marketing ROI" white paper is now available for free download. This 16-page paper addresses the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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News & Press Releases

New and Select Historical Press Releases

September 18, 2012 - 2012 Lead Gen Marketing Effectiveness Study Released. Lenskold Group research report shows marketing automation success driven by holistic approach to manage, measure and deliver results

January 30, 2012 - Super Bowl Advertising ROI Calculator. Lenskold Group’s new ROI tool provides insights into the potential incremental ROI of Super Bowl advertising.

December 6, 2011 - Social Media Research Reveals Need for Measurements to Improve Effectiveness. Lenskold Group’s 7th annual Marketing ROI & Measurement Study provides insights into social media measurement practices.

November 17, 2011 - The Pedowitz Group Announces New Online Self-Assessment Tool for Aspiring Revenue Marketers® Seeking Higher Levels of Marketing Performance. Revenue Marketing Index™ (RMI) Based on Findings from Lenskold Group’s 2011 Lead Generation Marketing ROI Study

September 20, 2011 - ARC and Lenskold Partner to Offer Marketing ROI Solutions to Travel Industry. Data-driven analysis to help organizations maximize promotion efforts and resources.

December 20, 2010 - “CMO Guide to Marketing ROI” Offers Framework for Improved Revenue Performance. Marketers already sit on untapped revenue potential; they need disciplined approaches to unlock it.

June 21, 2010 - Lead Generation Marketing ROI Study Released. Survey reveals opportunities to increase B2B lead generation performance and profitability.

May 19, 2010 - Lenskold Group Launches CMO Guide Series on Marketing Profitability Management. The first white paper in the series, the CMO Guide to Maximizing Customer Marketing Performance and Profitability, outlines how current customer marketing has advantages over acquisition marketing.

December 31, 2009 - Lenskold Group Announces Partnership with Paradigma Marketing to Expand its Marketing ROI Consulting Presence into Europe. Paradigma Marketing becomes the first Lenskold Group Authorized Partner.

December 1, 2009 - Sales Lead Managememt Association Names '50 Most Influential Sales Lead Management Professionals'. Jim Lenskold Recognized for Accomplishments in Marketing ROI.

October 15, 2009 - Lenskold Group Announces New Hire. Dawn Lego Joins Lenskold Group as Senior Consultant to Develop and Deliver Marketing ROI and Measurement Solutions for Clients.

May 26, 2009 - Economy Increases Demand for Marketing Measurements and ROI Analysis. Lenskold Group and MarketSphere release 2009 Marketing ROI & Measurement Study, showing advantages for companies with financial, analytics, measurement, and operations support.

June 20, 2008 – Marketers with ROI Discipline Pull Ahead while Data Access and Measurement Abilities Hold Others Back. Lenskold Group and Kneebone release 2008 Marketing ROI & Measurement Study with insights into the influence of data, intelligence, metrics, and measurement abilities on marketing effectiveness and efficiency.

April 2, 2007 - Marketers Measuring ROI Report They Are Outgrowing the Competition and Earning the Confidence of CEOs. 2007 ROI Study shows profitability metrics and measurement discipline in marketing pay off.

May 4, 2006 - 2006 Marketing ROI and Measurement Trend Study to be Released: This study shows a significant increase in the number of companies measuring marketing ROI and the financial contribution of marketing. The study measures changes in the emerging discipline of marketing profitability management.

August 8, 2005 - Marketing ROI & Measurements 2005 Benchmark Study Released: Research Shows Marketing ROI Measurements A Long Way From Where It Could Be. Under-Funding and Under-Utilization of Measurements and Analytics Hold Back Marketing Profitability.

September 24, 2004 - "Marketing ROI" Selected as a Finalist in prestigious Berry-AMA Book Prize for best in Marketing. (release from American Marketing Association Foundation)