• SPOTLIGHT
  • report cover
  • Download New White Paper: "CMO Guide to Maximizing Customer Marketing Performance & ROI" for valuable insights on using intelligence, analytics, measurements, and ROI to improve the performance and profitability of marketing to your current customer base.
    >>view report>>

    report cover
    Download 2010 B2B Lead Generation Marketing ROI Report to uncover the significant results from the in-depth study on priorities and practices for lead generation marketing.
    >>view report>>
print this page

News & Press Releases

New and Select Historical Press Releases

June 21, 2010 - Lead Generation Marketing ROI Study Released. Survey reveals opportunities to increase B2B lead generation performance and profitability.

May 19, 2010 - Lenskold Group Launches CMO Guide Series on Marketing Profitability Management. The first white paper in the series, the CMO Guide to Maximizing Customer Marketing Performance and Profitability, outlines how current customer marketing has advantages over acquisition marketing.

December 31, 2009 - Lenskold Group Announces Partnership with Paradigma Marketing to Expand its Marketing ROI Consulting Presence into Europe. Paradigma Marketing becomes the first Lenskold Group Authorized Partner.

December 1, 2009 - Sales Lead Managememt Association Names '50 Most Influential Sales Lead Management Professionals'. Jim Lenskold Recognized for Accomplishments in Marketing ROI.

October 15, 2009 - Lenskold Group Announces New Hire. Dawn Lego Joins Lenskold Group as Senior Consultant to Develop and Deliver Marketing ROI and Measurement Solutions for Clients.

May 26, 2009 - Economy Increases Demand for Marketing Measurements and ROI Analysis. Lenskold Group and MarketSphere release 2009 Marketing ROI & Measurement Study, showing advantages for companies with financial, analytics, measurement, and operations support.

June 20, 2008 – Marketers with ROI Discipline Pull Ahead while Data Access and Measurement Abilities Hold Others Back. Lenskold Group and Kneebone release 2008 Marketing ROI & Measurement Study with insights into the influence of data, intelligence, metrics, and measurement abilities on marketing effectiveness and efficiency.

April 2, 2007 - Marketers Measuring ROI Report They Are Outgrowing the Competition and Earning the Confidence of CEOs. 2007 ROI Study shows profitability metrics and measurement discipline in marketing pay off.

May 4, 2006 - 2006 Marketing ROI and Measurement Trend Study to be Released: This study shows a significant increase in the number of companies measuring marketing ROI and the financial contribution of marketing. The study measures changes in the emerging discipline of marketing profitability management.

August 8, 2005 - Marketing ROI & Measurements 2005 Benchmark Study Released: Research Shows Marketing ROI Measurements A Long Way From Where It Could Be. Under-Funding and Under-Utilization of Measurements and Analytics Hold Back Marketing Profitability.

September 24, 2004 - "Marketing ROI" Selected as a Finalist in prestigious Berry-AMA Book Prize for best in Marketing. (release from American Marketing Association Foundation)