Brand Measurement Assessment Methodology Launched
Industry experts Lodestar and Lenskold Group Partner to Introduce an Innovative New Brand Measurement Assessment Solution
For immediate release.
PRINCETON, NJ, USA – October 18, 2013 –Lodestar announced today that is has forged a strategic alliance with Lenskold Group to jointly support clients in their marketing and brand performance measurement and ROI assessment efforts. The two firms have also introduced The Brand Measurement Assessor(sm), a structured, interdisciplinary methodology for examining a company’s current brand measurement practices –assessing metrics, methodologies, alignment to financial outcomes, decision support processes and new opportunities –to provide a roadmap for improving brand measurements.
Lodestar CEO, Dr. Tom Nelson, commented, “We have had the opportunity to work with Jim Lenskold and Lenskold Group over many years and have come to have high regard for his expertise in marketing ROI and related matters. Those capabilities align well with Lodestar’s extensive work in overall marketing performance measurement. The time was right to bring our respective experience, skills, and expertise sets into a combined offering to more fully meet the needs of clients.”
Lenskold Group President, Jim Lenskold, added, “Assessing brand performance and ROI starts with a sound set of measurement practices, something that many companies struggle with putting in place. Our combined areas of expertise allow us to provide a comprehensive and holistic evaluation and roadmap in the form of the Brand Measurement Assessor(sm).”
For more information about The Brand Measurement Assessor(sm) click here.
About Lenskold Group
Lenskold Group offers one of the most comprehensive and innovative approaches to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. Lenskold Group combines financial discipline and a unique blend of measurement methodologies to deliver practical solutions that establish accountability and credibility for marketing organizations. The company has delivered high-quality consulting and marketing services to generate profitable growth for a broad range of client companies since 1997. Company President and Founder, Jim Lenskold, is author of the award-winning book, “Marketing ROI, The Path to Campaign, Customer and Corporate Profitability.”
About Lodestar Advisory Partners
Lodestar Advisory Partners helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Our work has two goals: improve business performance and drive growth.
The firm is built around four major practice areas - marketing research and decision sciences, information management, innovation, and strategy acceleration. We also offer specialized services in areas such as competitive intelligence, technology scouting, intellectual property assessment, future forecasting, performance measurement, marketing effectiveness, ROI assessment, strategic planning, sales force effectiveness, and go-to-market strategy.Lodestar works with Fortune 1000 and SMB clients across a variety of industries, including financial services, healthcare and life sciences, media, publishing, technology, professional services, manufacturing, and the public sector.