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ARC and Lenskold Partner to Offer Marketing ROI Solutions to Travel Industry

Data-Driven Analysis to Help Organizations Maximize Promotion Efforts and Resources

ARLINGTON, Va. – September 20, 2011 – ARC announced today an agreement with Lenskold Group to provide joint marketing measurement solutions to travel industry companies. With the breadth of ARC’s data set and the marketing measurement expertise of Lenskold Group, the partnership will help marketing executives measure the return on investment (ROI) of various marketing programs, in order to maximize profitability.

Powered by data from ARC COMPASS® and the analytic insight of Lenskold Group, travel marketers can use Marketing ROI Solutions to help assess their media mix, test alternative strategies and tactics, track program performance, and identify market opportunities by viewing ticket sales trends. With this information, they can fine-tune their strategy to become more competitive and successful as they optimize their investments to maximize profitability.

“Successful marketing in today’s business climate requires an understanding of its effectiveness based on solid metrics that represent the uniqueness of their business practices,” said Jim Lenskold, president of Lenskold Group. “We’re extremely pleased to partner with ARC as they provide data that is the gold standard of the travel industry. We look forward to providing travel marketers, such as airlines and destination marketing organizations, with the insights they need to be effective.”

Mike Premo, ARC president and CEO, commented, “Lenskold Group’s thought leadership is well known throughout many industries. This, plus their use of ARC data for its measurement services, distinguishes their offering from other solutions. Smart business decisions are made hand-in-hand with accurate information. We’re glad to provide that information so they can help various elements in the travel business community.”

About ARC

As the financial backbone of the U.S. travel industry, ARC enables commerce among travel agencies, airlines, and travel suppliers, and offers them secure and accurate financial settlement services. More than 15,000 travel agencies and 190 airlines use the company’s transaction settlement services that, in 2010, totaled more than $77 billion in value. ARC also supplies transactional data to organizations, facilitating better business decisions through fact-based market analyses. Established in 1984, ARC is headquartered in Arlington, Va. For more information, visit www.arccorp.com.

About Lenskold Group

Lenskold Group offers one of the most comprehensive and innovative approaches to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. Lenskold Group combines financial discipline and a unique blend of measurement methodologies to deliver practical solutions that establish accountability and credibility for marketing organizations. The company has delivered high-quality consulting and marketing services to generate profitable growth for a broad range of client companies since 1997. Company President and Founder, Jim Lenskold, is author of the award-winning book, Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. To learn more about Lenskold Group and its innovative services, visit the Lenskold Group website at www.lenskold.com or call +1.732.292.2600.

Media Contacts:

Peter Abzug
-703.816.8158
-703.816.5818 (Mobile)
pabzug@arccorp.com

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