Lenskold Group Announces New Hire

For Immediate Release

Manasquan, NJ, USA, October 15, 2009 - Lenskold Group, a leading authority on marketing ROI and measurement practices, announced that Dawn Lego has joined the organization.

Lego joins Lenskold Group in the position of senior consultant, and will be leading and growing client engagements to help companies measure, assess, and improve the performance and profitability of their marketing. In her career of 20+ years in marketing, Lego has specialized in building client relationships, developing new business, designing marketing strategies, and improving marketing performance.

"What attracted me to Lenskold Group was its leadership and innovation in applying marketing ROI techniques,” Lego said. "Lenskold Group offers a unique mix of diverse measurement capabilities that deliver practical and reliable solutions. And the combination of measurements with comprehensive financial discipline is fascinating.”

“I am also impressed by the company’s growth trajectory,” added Lego. “During a period of economic downturn, Lenskold Group is growing rapidly and continues to reinvest in its operations.”

Jim Lenskold, President and Founder of the Lenskold Group commented, “This is a very exciting time for our firm. With increasing competitive and economic challenges, our clients are under more pressure than ever to develop results-driven strategic marketing programs, boost campaign effectiveness, and improve profitability. Dawn’s extensive experience compliments our distinctive approach to implementing marketing ROI solutions, providing an important opportunity to meet and exceed our clients’ diverse needs.” Lenskold added, “We are delighted to welcome this talented new member to our senior management team.”

In addition to consulting engagements, Lego will manage and expand on Lenskold Group thought leadership initiatives. This includes the Lenskold Group’s annual Marketing ROI and Measurements Study, now in its 6th year, as well as a new white paper series for CMOs and marketing executives. According to Lenskold, “With Dawn driving our thought leadership initiatives, we can expand our highly sought after research studies and surveys to include more frequent articles and white paper reports that address topics of interest to senior management.” The white papers will provide executive marketers and the marketing community with a better understanding of marketing ROI, measurements, and other drivers of marketing profitability. The Lenskold Group recently initiated a call for topics and entered into discussions with select partners regarding sponsorship of the executive series white papers and reports. Lego responded, “It will be another year of growth and innovation for Lenskold Group, our clients, partners, and marketers from around the globe. I am delighted to partake and contribute as a key member of the Lenskold Group team.”

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About Lenskold Group

Lenskold Group offers one of the most comprehensive and innovative approaches to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. Lenskold Group combines financial discipline and a unique blend of measurement methodologies to deliver practical solutions that establish accountability and credibility for marketing organizations. The company has delivered high-quality consulting and marketing services to generate profitable growth for a broad range of client companies since 1997. The senior management team of accomplished professionals provides cohesive and comprehensive solutions in the area of marketing ROI processes, measurements and analytics. Company President and Founder, Jim Lenskold, is author of the award-winning book, Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. To learn more about Lenskold Group and its innovative services, visit the Lenskold Group website at www.lenskold.com.

Contact

Christine Swanson
Lenskold Group
cswanson@lenskold.com
+1 732-223-8886