Sales Lead Managememt Association Names '50 Most Influential Sales Lead Management Professionals'

For Immediate Release

Manasquan, NJ, USA, December 1, 2009 - Lenskold Group, a highly specialized firm offering consulting and implementation services on marketing ROI and measurement practices, announced that Jim Lenskold, President of the Lenskold Group, was selected as one of fifty top most influential sales lead management professionals from the Sales Lead Management Association (SLMA). More than 1600 people casted votes. Winners were announced in a formal press announcement issued by the SLMA on November 17, 2009.

Amongst the 2009 top fifty list are influential business and marketing professionals, representing prestigious firms across the country, who have made vast contributions to the important field of managing sales leads. Jim Lenskold is the sole recipient to represent a marketing ROI consulting firm. Lenskold Group has published numerous articles and presented at workshops and conferences on the techniques necessary to measure and improve the return on investment (ROI) from lead generation marketing.

James W. Obermayer, executive director of the Sales Lead Management Association, stated, “Lenskold’s work for ROI measurement is the lynchpin for the best sales lead management practices. The best sales lead management processes must culminate in a return on investment and there is no more better known voice on ROI than James [Lenskold].” Lenskold literally wrote the book on marketing ROI. His book, Marketing ROI, The Path to Campaign, Customer and Corporate Profitability, has received numerous accolades including being named one of the top 5 marketing books of 2004 by the American Marketing Association Foundation.
Lenskold said, “It is an honor to have been recognized by the Sales Lead Management Association in this way - it validates our philosophy on marketing measurements. Marketing ROI clearly has a constructive impact and positive influence on sales lead management. Our firm supports measurements as best practice in this space. I am delighted to join this esteemed group of respected professionals comprising the 2009 “50 Most Influential People in Sales Lead Management.”

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About Lenskold Group

Lenskold Group offers one of the most comprehensive and innovative approaches to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. Lenskold Group combines financial discipline and a unique blend of measurement methodologies to deliver practical solutions that establish accountability and credibility for marketing organizations. The company has delivered high-quality consulting and marketing services to generate profitable growth for a broad range of client companies since 1997. The senior management team of accomplished professionals provides cohesive and comprehensive solutions in the area of marketing ROI processes, measurements and analytics. Company President and Founder, Jim Lenskold, is author of the award-winning book, Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. To learn more about Lenskold Group and its innovative services, visit the Lenskold Group website at www.lenskold.com.

Media Contact

Dawn Lego
Lenskold Group
dlego@lenskold.com
+1 732-223-8886