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Recorded Webinars

How Marketers Win Friends and Keep Profitable Customers Through ROI Analysis

Lenskold Article Series

by Jim Lenskold

How Marketers Win Friends and Keep Profitable Customers Through ROI Analysis

Customer-centric metrics and measurements are essential for guiding profitable marketing strategies and tactics for both B2B and B2C companies. Learn how better analysis and planning help marketers more effectively retain profitable segments of customers. We’ll cover specific steps with marketing ROI techniques and analytics you can take to manage key profit drivers — such as targeting, customer longevity and vulnerability, the customer experience, referral value, and planning integrated marketing over the customer lifecycle — to deliver more profitable retention marketing.

 

To view webinar, you will be redirected to marketingprofs.com and will be prompted to sign in to view session. *Please note that fees may apply for non-premium members.

 

Click here to view webinar.

 

Categories
Recorded Webinars

Improving Lead Generation Marketing Effectiveness & ROI

Lenskold Article Series

by Jim Lenskold

Improving Lead Generation Marketing Effectiveness & ROI

Learn about best practices from highly effective and efficient organizations and the secrets behind higher growth companies as identified in the 2010 Lead Gen Marketing Effectiveness research study.

You can also read the complete 2010 Lead Generation Effectiveness Study.

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rio resources Recorded Webinars

Marketing Mix Modeling Mini-Webinar

Lenskold Article Series

by Jim Lenskold

Marketing Mix Modeling Mini-Webinar

An Introduction to Marketing Mix Modeling by Lenskold Group’s president, Jim Lenskold, this 10-minute mini webinar answers the question “What is Marketing Mix Modeling?” Topics include why mix modeling is needed and an overview of the steps necessary to complete a model as well as an assessment of the methodology’s strengths and weaknesses.

Categories
rio resources Recorded Webinars

Lead Generation Marketing Effectiveness Report: Key Findings

Lenskold Article Series

by Jim Lenskold

Lead Generation Marketing Effectiveness Report: Key Findings

Jim Lenskold and Debbie Qaqish share key takeaways from their 2012 Lenskold Group/Pedowitz Group Lead Generation Marketing Effectiveness Study.

Categories
rio resources Recorded Webinars

Increasing Your Marketing’s Effectiveness Using Metrics

Lenskold Article Series

by Jim Lenskold

Increasing Your Marketing’s Effectiveness Using Metrics

In this webinar hosted by AMA and Tableau Software, Jim Lenskold presents an approach to defining and using marketing metrics to improve effectiveness and ROI. With the right metrics in place, marketing executives can proactively monitor and report key metric outcomes, while also being well prepared to address gaps and act on the information.

The webinar is available on the Tableau website. Access the webinar “Increasing Your Marketing Effectiveness Using Metrics”.

Categories
rio resources Recorded Webinars

Measuring for Big Wins Webcast

Lenskold Article Series

by Jim Lenskold

Measuring for Big Wins Webcast

Jim Lenskold returns for a second episode in the Hard Corps Marketing Show series to share insights and tips on marketing measurements designed to generate Big Wins that boost marketing effectiveness and ROI. Casey Cheshire of Cheshire Impact Marketing brings his high energy and entertaining interview style to break myths and dig into the untapped opportunities for strategic market testing.

For more episodes of Hard Corps Marketing Show, click here.

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rio resources Recorded Webinars

Ripping Open Marketing ROI Webcast

Lenskold Article Series

by Jim Lenskold

Ripping Open Marketing ROI Webcast

This episode of the Hard Corps Marketing Show features an interview with Jim Lenskold and discussion on marketing ROI. Casey Cheshire of Cheshire Impact Marketing takes a high energy and entertaining approach to the topic in a discussion on adopting ROI best practices, building measurement discipline and dispelling some big myths, plus how Jim got started in this specialty area.

For more episodes of Hard Corps Marketing Show, click here.

Categories
rio resources Recorded Webinars

Marketing Accountability & ROI Webinar

Lenskold Article Series

by Jim Lenskold

Marketing Accountability & ROI Webinar

Recorded Webinar available for replay on demand.

What we covered in this event…

– How is marketing ROI defined?
– How do you calculate incremental value?
– How do you capture this incremental value?
– What type of organizations should use Marketing ROI?
– Incremental value can be complex so how do companies get started?
– How do you determine how much to invest in measurements to get an ROI on marketing

Speaker Bios


Jim Lenskold


President of Lenskold Group, a consulting firm specializing in ROI-based marketing measurements, analytics and dashboards. Jim authored the award-winning book “Marketing ROI, The Path to Campaign, Customer and Corporate Profitability.” Based in Asbury Park, NJ, Lenskold Group supports corporate clients nationally and globally. As a marketing ROI innovator, Jim’s team brings a strategic and practical approach for delivering insights, tools and capabilities that drive highly profitable marketing performance. In Cooperation of three university’s, Jim has conducted a study to develop an understandable definition of Marketing ROI.


Michiel van de Watering


Author of YES! Accountable Marketing. Marketing ROI and Accountability are the key issues for all businesses and marketers. For businesses to succeed they always need to plan for and prove ROI for all their investments, so why not for marketing? In this book the experiences from SME and Corporates have been combined for you to bring the key concepts of marketing accountability to life. Whether you’re working in a small marketing organization or at a major brand, you’ll find methods and concepts that you can begin executing right away.

Categories
rio resources Recorded Webinars

The CMO’s Guide to Marketing ROI Webinar

Lenskold Article Series

by Jim Lenskold

The CMO’s Guide to Marketing ROI Webinar

An exclusive webinar – tailored to marketing executives – which addresses optimizing revenue performance, predicting future marketing success and communicating marketing results to the C-Suite. Facilitating the discussion is Jim Lenskold, and Jon Miller, VP of Marketing for Marketo.

Categories
rio resources Recorded Webinars

6 Steps for Designing Profitable Lead Nurturing Programs

Lenskold Article Series

by Jim Lenskold

6 Steps for Designing Profitable Lead Nurturing Programs

A mini-Webinar (12 minutes) available on-demand at MarketingProfs.com. To view the webinar, you will be redirected to Marketingprofs.com and will be prompted to sign in to view the session. Please click here*Please note that fees may apply for non-premium members.