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Our e-newsletter, mROI Insights, is published six times per year. It includes articles from Lenskold Group and special guest columnists, listings of upcoming events, and updates on the ROI tools and resources available online. Preview the current issue in its full format. Or select a specific article from the archive list below.
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mROI
Insights - December 2011 Issue
- Social Media Marketing ROI - To Measure or Not Measure?
- Social Media Influence on Marketing for Complex Purchase Decisions (Judy Mod)
Access previous articles from Lenskold Group
Browse through the article titles below or search through our articles and other content by topic:
3 Steps to Successfully Forecast Marketing Metrics
Leveraging Marketing Automation for Better Management
Using Strategic Measurements to Boost Effectiveness
Can Brand Awareness Generate Measurable ROI?
The Metric that Matters Most to the CMO
Why CMOs Need to Instill Better Measurement Discipline...Now
Six
Steps to Drive Breakthrough Marketing With ROI Insight
Measuring
the Impact of Multi-Touch Marketing
Three Critical Questions to Get the Most from Marketing
Mix Modeling
Experimenting Your Way to More Effective Marketing
Capturing Campaign Sales Lift – Can Pre-Post Measurements Be Trusted?
Three
Lessons for More Effective ROI - Improving Measurements and your Company's Financial Health
How to Address Marketing ROI & Measurement Pressures in a Tight Economy
Six Approaches to Spend or Cut Marketing in Tight Economies
Maximizing Lead Generation Marketing ROI Part 1: Lead Quality Counts
Maximizing Lead Generation Marketing ROI Part 2: Insight, Alignment, & Action
Maximizing Lead Generation Marketing ROI Part 3: Measuring Effectiveness
Maximizing Lead Generation Marketing ROI Part 4: Dashboard Metrics
Demonstrate and Deliver Lead Nurturing ROI
Use
Outcome Objectives to Set Brand Metrics
Marketing to Customers, Channel Partners, & Influencers – How to Manage Multi-Funnel Complexity
Change the Culture to Change Marketing ROI Success
CFOs
are from Mars, CMOs are from Venus
Five
Steps to Show Exceptional Leadership by Better Aligning
Marketing Performance to Business Goals
Making
Your List and Checking it Twice
The
Defining Moments of Marketing ROI
Make
a Plan to Get More Out of Your Annual Planning and Budgeting
The
Dreaded Annual Planning Process - What will you do differently
for this year's plan?
Challenges and Opportunities for Marketing ROI
Getting Started with Marketing ROI
The
Brand-Value Connection
Don't
Forget the Financial Meaning of ROI
Unlock Profit Potential - How to Align Marketing to Financial Outcomes (PDF)
Marketing ROI: Playing to Win - ROI within the Metric Hierarchy (PDF)
One
Part Inspiration - Combining Analytic Discipline and Intuition for Success
A Well-Oiled Machine - How Measurements Improve the Marketing Process
Repeat After Me - Monitor Long-Term Buying Behaviors When Growing Short-Term Sales
Prophet-ability - Predicting the Value of Marketing Investments
Survey Shows Better Data, Measurement Abilities, and ROI Metrics Boost Marketing Performance
Surveys Say...Challenges Remain for ROI Measurements
but Discipline Pays Off
An
Executive Summary of the Marketing ROI and Measurements
Trend Study
Executive Perspectives on Marketing ROI Adoption
Three
Steps to Defend Your Strategy and Win More Budget Battles
Turning
Customers Into Your Sales and Marketing Department
Financial
Intelligence for Strategic Planning
Building
Profitable Customer-Centric Strategies
Managing
Prospect Relationships
Justifying the ROI on Intelligence
4
Pillars of Insight Transformation
Marketing
ROI Can Improve CRM Profitability
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