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  • SPOTLIGHT
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    This 7th annual study examines social media measurement practices and the advantages for marketers using ROI metrics. >>view report>>

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    The 4th annual research study conducted by the Lenskold Group and sponsored by The Pedowitz Group, explores the use of marketing automation and marketing metrics for managing and delivering profitable growth from lead generation marketing. >>view report>>

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  • The new "CMO Guide to Marketing ROI" white paper is now available for free download. This 16-page paper addresses the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Catch up on Past Events Through Recorded Media

Below are select programs that are available for on-demand access through streaming media. Just click on the links to view or listen to the programs.

Colombian Internet Television Interview - September 2008

Tiempo de Mercadeo ("Marketing Time")

The Tiempe de Mercadeo program runs weekly on Columbian TV. Show host Carlos Fernando Villa, a consultant and Professor of Marketing in Colombia, interviews Jim Lenskold on marketing ROI metrics and measurements. The recorded sessions are conducted in English with Spanish subtitles. Over the years, the program has featured interviews with well-respected marketing leaders who share their perspectives on marketing in the modern world, including Jack Trout, Jay Conrad Levinson, Seth Godin, Fred Newell, Kevin Clancy, Roger Blackwell, and Jill Griffin. (More information on the program is available at http://envivo.eafit.edu.co/tiempomercadeo/index.shtml)

TV Interview Part 1

TV Interview Part 2

Viewing note: once the program starts running, the screen can be enlarged by right clicking your mouse, choosing Zoom, and then Full Screen.