Catch up on Past Events Through Recorded Media
AMA's Marketing News Radio - October 2008
The Secrets to Highly Effective, Highly Efficient, and High ROI Marketing
Marketing News host David Kinard interviews Jim Lenskold on the research findings from the Lenskold Group/Kneebone 2008 Marketing ROI and Measurements Study. The study shows how the use of marketing ROI metrics and quality marketing data contribute to highly effective and efficient marketing and greater growth. The interview includes a discussion on the secrets to success in driving profitable marketing performance.
AMA's Marketing Matters Live! - November 2006
Finding Profitable Marketing at the Crossroads of Art and Science
Marketers are being asked to become more financially accountable for their outcomes. How do marketers ensure that the science of marketing does not threaten the art of marketing that is so critical for success? Jim Lenksold shares his perspective on leveraging the strengths of both art and science. Presented by the American Marketing Association and hosted by David Kinard, "Marketing Matters Live!" is an Internet radio show that features forward-thinking topics and key marketing thought leaders throughout the field. Here is a sample of some questions that are addressed in the interview:
- "Today's show opened with the idea that we can have our cake and eat it too . . . that we can measure marketing ROI and maintain the art form of marketing . . . what does that mean?"
- "What about the role of marketing in terms of customer experience? How can that be measured?"
- "Marketing dashboards are a hot topic right now. Is this the same thing as marketing ROI? How do they relate?"
AMA Marketing Matters Live! - November 2006
Interview Live from Mplanet
Marketing Matters Live! host David Kinard is joined by B2B Magazine editor Ellis Booker in this interview with Jim Lenskold to discuss his panel forum on “Driving B2B Marketing Success with Marketing ROI,” which featured a panel of marketing executives from HP, Dow Corning, and ING. The interview addresses the critical success factors for implementing marketing ROI, the selection of B2B marketing metrics, and measuring new media.
Colombian Internet Television Interview - September 2008
Tiempo de Mercadeo ("Marketing Time")
The Tiempe de Mercadeo program runs weekly on Columbian TV. Show host Carlos Fernando Villa, a consultant and Professor of Marketing in Colombia, interviews Jim Lenskold on marketing ROI metrics and measurements. The recorded sessions are conducted in English with Spanish subtitles. Over the years, the program has featured interviews with well-respected marketing leaders who share their perspectives on marketing in the modern world, including Jack Trout, Jay Conrad Levinson, Seth Godin, Fred Newell, Kevin Clancy, Roger Blackwell, and Jill Griffin. (More information on the program is available at http://envivo.eafit.edu.co/tiempomercadeo/index.shtml)
Viewing note: once the program starts running, the screen can be enlarged by right clicking your mouse, choosing Zoom, and then Full Screen.