Increasing Your Marketing Effectiveness Using Metrics

This white paper summarizes the webinar in which Jim Lenskold shares strategies for using metrics that gauge effectiveness and provide insights that drive smart decisions. The paper outlines four key steps to establishing and then using metrics effectively. Sponsored by Tableau.

  • Introduction
  • Key Steps to Building Metrics
  • How to Create a High Quality Dashboard
  • Key Conclusions re: Establishing Metrics
  • Ongoing Process to Maximize Effectiveness
  • How Marketers Currently Use Metrics
  • Keys to Managing Effectiveness
  • Tableau Software: Creating Effective Dashboards