2007 Marketing ROI & Measurement Study
In this research archive, you’ll find additional attention the executive perceptions on marketing’s financial measurements in addition to the points below.
- What marketing practices beyond measurements are most important for managing and improving marketing profitability?
- How do higher growth companies differ in their use of marketing analytics, value-based targeting, and funnel management?
- Recommendations for process areas to improve profitability
Here is a highlight of a finding related to executive confidence.