2009 B2B Lead Generation ROI & Performance Evaluation Study

This research from 2009 was able to assess the influence of an economic downturn on measurement and ROI practices. Check out the findings on the importance of lead quality.

  • What are top priorities to improve performance of lead generation marketing?
  • What is the impact of the economic downturn on lead generation marketing effectiveness?
  • What distinguish marketers with greater effectiveness and greater growth from lower performing marketers?

Here is a graph highlighting a finding from the study: