2012 B2B Lead Generation Study – Automation Supplement

This research archive is a supplement to the 2012 research study that digs deeper into the role of marketing automation in supporting marketing ROI measurements.

  • How do companies with marketing automation integrated with CRM systems compare to those with no marketing automation and those with automation that is not integrated in terms of growth, revenue and other key outcomes?
  • What practices and capabilities are adopted to support marketing automation?
  • What key metrics are used with the support of marketing automation to manage marketing effectiveness?

Research Highlight: