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  • SPOTLIGHT
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    This 7th annual study examines social media measurement practices and the advantages for marketers using ROI metrics. >>view report>>

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    The 4th annual research study conducted by the Lenskold Group and sponsored by The Pedowitz Group, explores the use of marketing automation and marketing metrics for managing and delivering profitable growth from lead generation marketing. >>view report>>

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  • The new "CMO Guide to Marketing ROI" white paper is now available for free download. This 16-page paper addresses the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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CMO Guide to Maximizing Customer Marketing Performance & ROI

White Paper Synopsis

Marketing to current customers is different than new customer acquisition, at least is should be. With current customers, there is an opportunity to capture intelligence on purchase history, profiles, and engagement activity to shed light on their interest and needs. This CMO Guide addresses the challenges and opportunities to maximize customer growth with more effective marketing. We map out an approach using intelligence, analytics, measurements, and ROI to better guide strategic and tactical decisions.

These sophisticated techniques equip the CMO and their marketing team to leverage customer relationships and create competitive advantages through more profitable marketing. Better measurement and ROI capabilities provide insights that marketers can act upon to earn credibility and demonstrate accountability to the CEO and CFO.

The white paper features rich content, a customer case study, tips, and an at-a-glance checklist to maximize performance and ROI from your current customer marketing. This is the first release in our series of CMO Guides intended to improve marketing profitability management. We thank Citrix® GoToWebinar® for their sponsorship and support.

Click here for white paper download. Please note, free website registration is required for access.