Stay Current with Marketing ROI Insights (and some classic archives)

Our e-newsletter, mROI Insights, is published six times per year. It includes articles from Lenskold Group and special guest columnists, listings of upcoming events, and updates on the ROI tools and resources available online. The current issue is available in its full format. Or select a specific article from the list below.

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mROI Insights - June 2010 Issue
- Demonstrate and Deliver Lead Nurturing ROI
- Measuring the Business Value of Social Media (Jim Sterne)

Access material from previous newsletters

mROI Insights - April 2010 Issue
- Marketing to Customers, Channel Partners, & Influencers – How to Manage Multi-Funnel Complexity
- How to Get Extra Value from Your Analytics Initiatives (Patrick Burns)

mROI Insights - February 2010 Issue
- Change the Culture to Change Marketing ROI Success
- Online Lead Generation: Squeezing the Funnel for More High Quality Leads (Cheryl Engelaer)

mROI Insights - December 2009 Issue
- Experimenting Your Way to More Effective Marketing
- If Not Now, Then When? Getting Past Barriers to Marketing ROI (José María Gómez)

mROI Insights - October 2009 Issue
- Capturing Campaign Sales Lift – Can Pre-Post Measurements Be Trusted?
- Prove That Your Marketing-Driven B2B Lead Generation is Paying Off (M.H. "Mac" MacIntosh)

mROI Insights - August 2009 Issue
- Why CMOs Need to Instill Better Measurement Discipline...Now
- The Role of Marketing Operations in the Measurement of Marketing ROI (Mayer Becker)

mROI Insights - June 2009 Issue
- How to Address Marketing ROI & Measurement Pressures in a Tight Economy
- Modeling Marketing Performance as Conditions Change Over Time (Don Holtz)

mROI Insights - April 2009 Issue
- Maximizing Lead Generation Marketing ROI Part 4: Dashboard Metrics
- Seven Steps to Developing a Superb Offer (Russell Kern)

mROI Insights - February 2009 Issue
- Maximizing Lead Generation Marketing ROI Part 3: Measuring Effectiveness
- How to Size for Sales Success - Know Thy Funnel (Hugh Macfarlane)
- Business Intelligence – The Heart of Micro-Marketing (Ranjan Sinha)

mROI Insights - December 2008 Issue
- Maximizing Lead Generation Marketing ROI Part 2: Insight, Alignment, & Action
- How to Make Your Strategy More Buyer-Centric (Hugh Macfarlane)
- Evaluating the ROI Potential of External Lead Sources (Denny Head)

mROI Insights - October 2008 Issue
- Six Approaches to Spend or Cut Marketing in Tight Economies
- How to Build a Great Business (From a Good One) (Hugh Macfarlane)
- Understanding Strategic and Tactical Marketing Analytics (Don Holtz)

mROI Insights - August 2008 Issue
- Maximizing Lead Generation Marketing ROI Part 1: Lead Quality Counts
- How Qualified Are Your Leads? (Hugh Macfarlane)
- A Small Step for Marketers - A Big Step for Marketing (Akin Arikan)

mROI Insights - June 2008 Issue
- Survey Shows Better Data, Measurement Abilities, and ROI Metrics Boost Marketing Performance (Jim Lenskold)
- How Many Leads Do You Need per Campaign? (Hugh Macfarlane)
- 5 Essential B-to-B Direct Marketing Metrics (Ruth P. Stevens)

mROI Insights - April 2008 Issue
- Justifying the ROI on Intelligence (Jim Lenskold)
- How to Position in the Category (Hugh Macfarlane)

mROI Insights - December 2007 Issue
- Three Critical Questions to Get the Most from Marketing Mix Modeling (Jim Lenskold)
- How to Make Money From Failure (Hugh Macfarlane)
- Getting Qualitative Insight into Customer Buying Behaviours (Patrick Rea)

mROI Insights - October 2007 Issue
- Use Outcome Objectives to Set Brand Metrics (Jim Lenskold)
- How to Size Your Funnel - Top, Bottom and Middle (Hugh Macfarlane)
- Flipping the Telescope: Redefining Branding So We Can Measure It (Jonathan Salem Baskin)

mROI Insights - August 2007 Issue
- Five Steps to Show Exceptional Leadership by Better Aligning Marketing Performance to Business Goals (Jim Lenskold)
- How to Include Buyers in Your Strategy (Hugh Macfarlane)
- Aligning Strategic and Operational Planning with Balanced Scorecard Techniques (Chris Rigatuso)

mROI Insights - June 2007 Issue
- Measuring the Impact of Multi-Touch Marketing (Jim Lenskold)
- How to Understand Buyers (Hugh Macfarlane)
- Using Analytics and Measurement to Increase Marketing Performance (Don Holtz)

mROI Insights - April 2007 Issue
- Surveys Say...Challenges Remain for ROI Measurements but Discipline Pays Off (Jim Lenskold)
- How to Allocate Limited Budget (Hugh Macfarlane)
- Enterprise Marketing: A Framework For Boardroom Relevence (Chris Kenton)

mROI Insights - February 2007 Issue
- Six Steps to Drive Breakthrough Marketing With ROI Insight (Jim Lenskold)
- How to Measure Lead Effectiveness (Hugh Macfarlane)
- What's My ROI on Sales Tools? (Tim Riesterer)

mROI Insights - December 2006 Issue
- Marketing ROI in 2007 - Moving into the New Era of Marketing (Jim Lenskold)
- How Measurement Can Align Marketing and Sales (Hugh Macfarlane)
- Maximizing ROI Using Optimization Techniques (Patrick Burns)

mROI Insights - October 2006 Issue
- Three Steps to Defend Your Strategy and Win More Budget Battles (Jim Lenskold)
- How to Align Marketing to Your Buyer's Journey (Hugh Macfarlane)
- The 10 Biggest Mistakes Marketers Make - No. 2: Using Metrics That Don't Matter to Top Management (Roy Young)

mROI Insights - August 2006 Issue
- Make a Plan to Get More Out of Your Annual Planning and Budgeting (Jim Lenskold)
- How to Make the Right Bets (Hugh Macfarlane)
- The First Step to ROI-Centered Marketing - The Marketing Investment Profile (David Sutton)

mROI Insights - June 2006 Issue
- An Executive Summary of the Marketing ROI and Measurements Trend Study (Jim Lenskold)
- How to Measure Lead Effectiveness (Hugh Macfarlane)
- Avoiding the Six Sales-Driven Death-Traps of Marketing Campaigns (Brian Giamo)

mROI Insights - April 2006 Issue
- Turning Customers Into Your Sales and Marketing Department (Jim Lenskold/Bill Lee))
- How to Identify the Cost of Delay (Hugh Macfarlane)
- Moving Upstream from B2B Marketing ROI (Robert Lesser)

mROI Insights - February 2006 Issue
- Three Lessons for More Effective ROI (Jim Lenskold)
- How to Align the Sales Process and Buyer's Journey (Hugh Macfarlane)
- Why Six Sigma Applied to Marketing is Not Enough (Raymond Pettit)

mROI Insights - December 2005 Issue
- One Part Inspiration (Jim Lenskold)
- How to Include Buyers in your Strategy (Hugh Macfarlane)

Making Your List and Checking it Twice (Jim Lenskold) - November 2004

The Defining Moments of Marketing ROI (Jim Lenskold) - September 2004

The Dreaded Annual Planning Process - What will you do differently for your 2005 plan? (Jim Lenskold) - July 2004

Challenges and Opportunities for Marketing ROI (Jim Lenskold) - March 2004

New Book Spotlight - "The Leaky Funnel" (Jim Lenskold) - March 2004

The Brand-Value Connection (Jim Lenskold) - December 2003

Don't Forget the Financial Meaning of ROI (Jim Lenskold) - July 2003

Please note: Although we will make every effort to keep these newsletters updated, Lenskold Group cannot be responsible for web addresses that have changed since their publishing.

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