Stay Current with Marketing ROI Insights (and some classic archives)
Our e-newsletter, mROI Insights, is published six times per year. It includes articles from Lenskold Group and special guest columnists, listings of upcoming events, and updates on the ROI tools and resources available online. The current issue is available in its full format. Or select a specific article from the list below.
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mROI
Insights - June 2008 Issue
- Survey Shows Better Data, Measurement Abilities, and ROI Metrics Boost Marketing Performance(Jim Lenskold)
- How Many Leads Do You Need per Campaign? (Hugh Macfarlane)
- 5 Essential B-to-B Direct Marketing Metrics (Ruth P. Stevens)
Access material from previous newsletters
mROI Insights - April 2008 Issue
- Justifying the ROI on Intelligence (Jim Lenskold)
- How to Position in the Category (Hugh Macfarlane)
mROI Insights - December 2007 Issue
- Three Critical Questions to Get the Most from Marketing
Mix Modeling (Jim Lenskold)
- How to Make Money From Failure (Hugh Macfarlane)
- Getting Qualitative Insight into Customer Buying Behaviours (Patrick Rea)
mROI Insights - October 2007 Issue
- Use
Outcome Objectives to Set Brand Metrics (Jim Lenskold)
- How
to Size Your Funnel - Top, Bottom and Middle (Hugh Macfarlane)
- Flipping
the Telescope: Redefining Branding So We Can Measure
It (Jonathan Salem Baskin)
mROI Insights - August 2007 Issue
- Five
Steps to Show Exceptional Leadership by Better Aligning
Marketing Performance to Business Goals (Jim Lenskold)
- How
to Include Buyers in Your Strategy (Hugh Macfarlane)
- Aligning
Strategic and Operational Planning with Balanced Scorecard
Techniques (Chris Rigatuso)
mROI Insights - June 2007 Issue
- Measuring
the Impact of Multi-Touch Marketing (Jim Lenskold)
- How
to Understand Buyers (Hugh Macfarlane)
- Using
Analytics and Measurement to Increase Marketing Performance (Don Holtz)
mROI Insights - April 2007 Issue
- Surveys Say...Challenges Remain for ROI Measurements
but Discipline Pays Off (Jim Lenskold)
- How
to Allocate Limited Budget (Hugh Macfarlane)
- Enterprise
Marketing: A Framework For Boardroom Relevence (Chris Kenton)
mROI Insights - February 2007 Issue
- Six
Steps to Drive Breakthrough Marketing With ROI Insight (Jim Lenskold)
- How
to Measure Lead Effectiveness (Hugh Macfarlane)
- What's
My ROI on Sales Tools? (Tim Riesterer)
mROI Insights - December 2006 Issue
- Marketing
ROI in 2007 - Moving into the New Era of Marketing (Jim Lenskold)
- How
Measurement Can Align Marketing and Sales (Hugh Macfarlane)
- Maximizing
ROI Using Optimization Techniques (Patrick Burns)
mROI Insights - October 2006 Issue
- Three
Steps to Defend Your Strategy and Win More Budget Battles (Jim Lenskold)
- How
to Align Marketing to Your Buyer's Journey (Hugh Macfarlane)
- The
10 Biggest Mistakes Marketers Make - No. 2: Using Metrics
That Don't Matter to Top Management (Roy Young)
mROI Insights - August 2006 Issue
- Make
a Plan to Get More Out of Your Annual Planning and Budgeting (Jim Lenskold)
- How
to Make the Right Bets (Hugh Macfarlane)
- The
First Step to ROI-Centered Marketing - The Marketing
Investment Profile (David Sutton)
mROI Insights - June 2006 Issue
- An
Executive Summary of the Marketing ROI and Measurements
Trend Study (Jim Lenskold)
- How
to Measure Lead Effectiveness (Hugh Macfarlane)
- Avoiding
the Six Sales-Driven Death-Traps of Marketing Campaigns (Brian Giamo)
mROI Insights - April 2006 Issue
- Turning
Customers Into Your Sales and Marketing Department (Jim Lenskold/Bill Lee))
- How
to Identify the Cost of Delay (Hugh Macfarlane)
- Moving
Upstream from B2B Marketing ROI (Robert Lesser)
mROI Insights - February 2006 Issue
- Three
Lessons for More Effective ROI (Jim Lenskold)
- How
to Align the Sales Process and Buyer's Journey (Hugh Macfarlane)
- Why
Six Sigma Applied to Marketing is Not Enough (Raymond Pettit)
mROI Insights - December 2005 Issue
- One
Part Inspiration (Jim Lenskold)
- How
to Include Buyers in your Strategy (Hugh Macfarlane)
Making Your List and Checking it Twice (Jim Lenskold) - November 2004
The Defining Moments of Marketing ROI (Jim Lenskold) - September 2004
The Dreaded Annual Planning Process - What will you do differently for your 2005 plan? (Jim Lenskold) - July 2004
Challenges and Opportunities for Marketing ROI (Jim Lenskold) - March 2004
New Book Spotlight - "The Leaky Funnel" (Jim Lenskold) - March 2004
The Brand-Value Connection (Jim Lenskold) - December 2003
Don't Forget the Financial Meaning of ROI (Jim Lenskold) - July 2003
Please note: Although we will make every effort to keep these newsletters updated, Lenskold Group cannot be responsible for web addresses that have changed since their publishing.
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