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  • SPOTLIGHT
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    This 7th annual study examines social media measurement practices and the advantages for marketers using ROI metrics. >>view report>>

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    The 4th annual research study conducted by the Lenskold Group and sponsored by The Pedowitz Group, explores the use of marketing automation and marketing metrics for managing and delivering profitable growth from lead generation marketing. >>view report>>

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  • The new "CMO Guide to Marketing ROI" white paper is now available for free download. This 16-page paper addresses the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Stay Current with Marketing ROI Insights (and some classic archives)

Our e-newsletter, mROI Insights, is published six times per year. It includes articles from Lenskold Group and special guest columnists, listings of upcoming events, and updates on the ROI tools and resources available online. The current issue is available in its full format. Or select a specific article from the list below.

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mROI Insights - December 2011 Issue
- Social Media Marketing ROI – To Measure or Not Measure?
- Social Media Influence on Marketing for Complex Purchase Decisions (Judy Mod)

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