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  • SPOTLIGHT
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    This 7th annual study examines social media measurement practices and the advantages for marketers using ROI metrics. >>view report>>

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    The 4th annual research study conducted by the Lenskold Group and sponsored by The Pedowitz Group, explores the use of marketing automation and marketing metrics for managing and delivering profitable growth from lead generation marketing. >>view report>>

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  • The new "CMO Guide to Marketing ROI" white paper is now available for free download. This 16-page paper addresses the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Test Your Skills with our Marketing ROI Quiz

This quiz features five questions that will challenge your current thinking on how to run marketing ROI analyses with the precision needed to guide more profitable strategies.

1. Click HERE to access the Marketing ROI Quiz - Part I.

2. Print and take the quiz at your convenience.

3. Register HERE for an ID and password that will provide you access to the Answer Guide as well as the extensive white papers and presentations detailed in our White Papers & Research Reports section.

4. Access the Marketing ROI Quiz - Part I Answer Guide to see how you scored. In addition to the answers, this 15 page answer guide provides you with a thorough explanation so you'll be prepared to apply these ROI techniques in your marketing analysis.

Best of luck with the quiz.