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  • 2013 Lead Gen Marketing Effectiveness Report released, featuring insights into content marketing performance and measurements best practices  >>view report>>

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  • Brand Measurement Assessor launched to identify strengths and gaps in aligning brand measures to short-term and long-term growth and ROI  >>view info>>

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  • The "CMO Guide to Marketing ROI" white paper is available for free download. This 16-page paper presents the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Test Your Skills with our Marketing ROI Quiz

This quiz features five questions that will challenge your current thinking on how to run marketing ROI analyses with the precision needed to guide more profitable strategies.

1. Click HERE to access the Marketing ROI Quiz - Part I.

2. Print and take the quiz at your convenience.

3. Register HERE for an ID and password that will provide you access to the Answer Guide as well as the extensive white papers and presentations detailed in our White Papers & Research Reports section.

4. Access the Marketing ROI Quiz - Part I Answer Guide to see how you scored. In addition to the answers, this 15 page answer guide provides you with a thorough explanation so you'll be prepared to apply these ROI techniques in your marketing analysis.

Best of luck with the quiz.