Lenskold Group Radio Interviews

The Secrets to Highly Effective, Highly Efficient, and High ROI Marketing

Date: 10/22/2008
Presented by: American Marketing Association
Speakers:
Jim Lenskold, President, Lenskold Group
David Kinard, Host, Marketing News Radio

Jim Lenskold shares insights from the Lenskold Group/Kneebone 2008 Marketing ROI and Measurements Study. The research findings show how the use of marketing ROI metrics and quality marketing data contribute to highly effective and efficient marketing and greater growth. In addition to the research, Jim will present the secrets to success in driving profitable marketing performance.

Past Interviews with Jim Lenskold

Finding Profitable Marketing at the Crossroads of Art and Science

Marketers are being asked to become more financially accountable for their outcomes. How do marketers ensure that the science of marketing does not threaten the art of marketing that is so critical for success? Jim Lenksold shares his perspective on leveraging the strengths of both art and science. Presented by the American Marketing Association and hosted by David Kinard, "Marketing Matters LIVE!" is an Internet radio show that features forward-thinking topics and key marketing thought leaders throughout the field.

Here is a sample of some questions that are addressed in the interview:

1. "Today's show opened with the idea that we can have our cake and eat it too . . . that we can measure marketing ROI and maintain the art form of marketing . . . what does that mean?"

2. "What about the role of marketing in terms of customer experience? How can that be measured?"

3. "Marketing dashboards are a hot topic right now. Is this the same thing as marketing ROI? How do they relate?"

Interview with Jim Lenskold at Mplanet 2006
November 30, 2006