• SPOTLIGHT
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  • Download New White Paper: "CMO Guide to Maximizing Customer Marketing Performance & ROI" for valuable insights on using intelligence, analytics, measurements, and ROI to improve the performance and profitability of marketing to your current customer base.
    >>view report>>

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    Download 2010 B2B Lead Generation Marketing ROI Report to uncover the significant results from the in-depth study on priorities and practices for lead generation marketing.
    >>view report>>
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Expand Your Knowledge through our Thought Leadership Resources

As an innovator and leader in marketing ROI and profitability management, Lenskold Group is committed to helping marketers accelerate their advancement of best practices. You can participate in live events and webinars, review white papers, research studies, and articles, or access basic ROI tools. Stay in touch with updates to this section and receive current articles through our e-newsletter, mROI Insights (subscribe now).

Articles

Our articles, originally released in well-respected print and online publications, offer insight on topics that cover marketing ROI challenges and opportunities, measurement guidance, improving customer value, and developing profitable strategies. >>view article list>>

e-Newsletter Archives

Additional articles from Lenskold Group are available as e-newsletter archives. You will also find articles on Funnel Management from our regular columnist Hugh Macfarlane of Math Marketing, as well as other thought leaders who have contributed as guest columnists. >>view current newsletter and article archives>>

White Papers & Research Reports

Lenskold Group has run an in-depth research study every year since 2005. Each report covers different aspects of marketing ROI and all are available for download. In addition, our white papers provide in-depth coverage of key strategic marketing priorities. >>view white papers and research report list>>

ROI Tools

You can access several basic ROI spreadsheets, interactive tools, and sample dashboards. Most of our ROI tools are customized to the unique needs of each client. However, these tools may help you get started. >>view list of ROI tools>>

ROI Quiz

We have prepared a 5-question quiz that will help you understand some of the basic and more advanced lessons on developing accurate financial ROI calculations. Of course there is an answer guide available as well. >>take the quiz>>

Events

Join us at one of our conference presentations, open-enrollment workshops, or Webinars. In addition to this current list of events, subscribe to mROI Insights for event announcements, including new Webinars which are often planned just a month or so in advance. >>view events, workshops and Webinars schedule>>

The resources presented in this section are available at no cost. Some of the in-depth white papers and research studies, as well as access to select ROI tools, do require registration (click here to register for free).