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  • SPOTLIGHT
  • 2012LeadGenCover
  • The 5th annual research study conducted by the Lenskold Group and sponsored by The Pedowitz Group, examines how integrated marketing automation, strengths in key competencies and the use of ROI metrics influence marketing performance and key lead generation outcomes.  >>view report>>

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  • This 7th annual study examines social media measurement practices and the advantages for marketers using ROI metrics. >>view report>>

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  • The new "CMO Guide to Marketing ROI" white paper is now available for free download. This 16-page paper addresses the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Many Resources to Expand Your Knowledge and Capabilities

As an innovator and leader in marketing ROI and profitability management, Lenskold Group is committed to helping marketers accelerate their advancement of best practices. Access our content ranging from leading research studies and our CMO Guide white papers to a broad range of articles for free. Plus stay in touch with new content through our e-newsletter, mROI Insights (subscribe).

ROI Tools

You can access several basic ROI spreadsheets, interactive tools, and sample dashboards. Most of our ROI tools are customized to the unique needs of each client. However, these tools may help you get started.

Article Library

Browse through more than 50 articles on marketing ROI practices, measurement techniques and developing profitable strategies.

Comprehensive Research Reports

Lenskold Group has run an in-depth research study every year since 2005. Each report covers different aspects of marketing ROI and all are available for download.

CMO Guide White Papers Series

These robust 16-page white papers provide a vision and critical success factors for Chief Marketing Officers and senior level marketers seeking a transformation into a high-performance organization.

Hot Topic White Papers

These classic white papers provide in-depth coverage of key strategic marketing priorities.

Guest Columnist Archives

Additional articles featured in our newsletters from well-respected guest columnists are archived here.

The resources presented in this section are available at no cost. Some of the in-depth white papers and research studies, as well as access to select ROI tools, do require registration.