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  • 2013 Lead Gen Marketing Effectiveness Report released, featuring insights into content marketing performance and measurements best practices  >>view report>>

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  • Brand Measurement Assessor launched to identify strengths and gaps in aligning brand measures to short-term and long-term growth and ROI  >>view info>>

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  • The "CMO Guide to Marketing ROI" white paper is available for free download. This 16-page paper presents the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Get Actionable Insight with Quality ROI Tools

We're pleased to present you with several marketing ROI tools to help guide your strategic planning and investment decisions toward greater profitability.

Super Bowl Advertising ROI Calculator

Our Super Bowl ROI tool allows users to run basic scenarios in order to assess the potential incremental ROI of Super Bowl Advertising. >>view tool>>

Basic ROI Spreadsheet (free download - registration required)

Download Lenskold Group's free ROI spreadsheet tool. This Excel spreadsheet incorporates common return and investment inputs, plus a net present value calculation. Of course this one spreadsheet does not work for all businesses but it serves as a good starting point. (Click here to register).

Lead Generation ROI (free online use)

This is a very basic ROI planning tool that allows you to run scenarios with just 9 input values. It was developed to show the importance of viewing both marketing and sales effectiveness (and costs) to manage profitable lead generation. There is an input for "co-op credits" which is used by companies who resell other company products and would receive co-op marketing funds from those companies. Just zero this out if it does not apply. Click here to access this free tool.


Customer Referral & Reference Program ROI (free online use)

Referencing the new book from Fred Reichheld, this online planning tool lets you assess the impact "promoters," "detractors," and influencers have on customer lifetime value and your customer porftolio value. You can also run a basic ROI analysis for marketing programs designed to improve your Net Promoter® Score or to promote customer references.


Click here for the Referral Value ROI planning tool with sample data, or
Click here for a blank version of the same tool.

Advanced ROI Tools (contact us)

We go through a very disciplined approach when customizing ROI tools which build off of the core principles presented in our Marketing ROI book. Our consulting and integration services are available to create custom applications in many platforms, or leverage some of the most sophisticated, enterprise-level marketing ROI tools available worldwide. See our Customized ROI Tools section for more details or contact us at for information or tool demonstrations.

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Net Promoter® is a registered trademark of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld