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  • SPOTLIGHT


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  • 2009 Marketing ROI & Measurement Study report released. Assesses the influence of the economy, marketing operations, marketing practices, and strengths in generating critical insights on delivering marketing effectiveness, efficiency, and growth.
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Get Actionable Insight with Quality ROI Tools

We're pleased to present you with several marketing ROI tools to help guide your strategic planning and investment decisions toward greater profitability.

Basic ROI Spreadsheet (free download - registration required)

Download Lenskold Group's free ROI spreadsheet tool. This Excel spreadsheet incorporates common return and investment inputs, plus a net present value calculation for a 12 month period. Of course this one spreadsheet does not work for all businesses but it serves as a good starting point. (Click HERE to register).

Lead Generation ROI (free online use)

This is a very basic ROI planning tool that allows you to run scenarios with just 9 input values. It was developed to show the importance of viewing both marketing and sales effectiveness (and costs) to manage profitable lead generation. There is an input for "co-op credits" which is used by companies who resell other company products and would receive co-op marketing funds from those companies. Just zero this out if it does not apply. If you are interested in leaning more about the inputs for this tool, we recommend you view the recorded webinar "The ROI of Lead-Gen Marketing." Click here to access this free tool.

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Customer Referral & Reference Program ROI (free online use)

Referencing the new book from Fred Reichheld, this online planning tool lets you assess the impact "promoters," "detractors," and influencers have on customer lifetime value and your customer porftolio value. You can also run a basic ROI analysis for marketing programs designed to improve your Net Promoter® Score or to promote customer references.

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Click here for the Referral Value ROI planning tool with sample data, or
Click here for a blank version of the same tool.

Advanced ROI Tools (contact us)

We go through a very disciplined approach when customizing ROI tools which build off of the core principles presented in our Marketing ROI book. Our consulting and integration services are available to create custom applications in many platforms, or leverage some of the most sophisticated, enterprise-level marketing ROI tools available worldwide. See our Customized ROI Tools section for more details or contact us at info@lenskold.com for information or tool demonstrations.

To receive the announcement of new site features, including new ROI tools, and content, be sure to subscribe to our e-newsletter, mROI Insights.

Net Promoter® is a registered trademark of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld
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