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  • SPOTLIGHT
  • report cover
  • 2009 Marketing ROI & Measurement Study report released. Assesses the influence of the economy, marketing operations, marketing practices, and strengths in generating critical insights on delivering marketing effectiveness, efficiency, and growth.
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2008 Marketing ROI and Measurements Study

Published by Lenskold Group and sponsored by Kneebone

For highlights of the 2008 Study, view the press release (click here).

Download the full 2008 Marketing ROI & Measurement Report (registration required for free access to the report).

Some select charts from the report:

mroi use

fig 2

improved roi
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