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  • SPOTLIGHT
  • report cover
  • 2008 Marketing ROI & Measurement Study report released. Shows influence of data, intelligence, metrics, and measures on marketing effectiveness, efficiency, and growth. >>view report>>
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2008 Marketing ROI and Measurements Study

Published by Lenskold Group and sponsored by Kneebone

For highlights of the 2008 Study, view the press release (click here).

Download the full 2008 Marketing ROI & Measurement Report (registration required for free access to the report).

Some select charts from the report:

mroi use

fig 2

improved roi

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