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  • 2013 Lead Gen Marketing Effectiveness Report released, featuring insights into content marketing performance and measurements best practices  >>view report>>

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  • Brand Measurement Assessor launched to identify strengths and gaps in aligning brand measures to short-term and long-term growth and ROI  >>view info>>

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  • The "CMO Guide to Marketing ROI" white paper is available for free download. This 16-page paper presents the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Upcoming Events Featuring Lenskold Group

Click the links below for event details and registration.


Measuring Marketing ROI Workshops
This 2-day workshop sponsored by the American Marketing Association is delivered by Jim Lenskold. It provides comprehensive learning of measurements, ROI analyses and processes to guide more profitable strategies and tactical marketing campaigns. Material ranges from basic to advanced to accommodate marketing managers, analysts and executives from medium and large companies.

Feb 28 & Mar 1, 2017

(Private Corporate workshops available upon request)

Chicago, IL



To request a speaker for your conference, event, internal meeting or workshop, please contact us at and visit the Request a Speaker page on the web site.

Highlights from Past Events

Truth in Media Summit - Measuring ROI for Multi-Contact Strategies
This keynote presentation for True Media's client conference covered diverse measurement techniques for building better insight into sales and revenue contribution while optimizing spend across marketing channels.
April 2015

Content 2 Conversion - Building Operations & Processes to Measure Content ROI
This conference session provides insight into metrics and measurements needed to better manage and improve content contribution to sales, revenue and ROI. Don't miss this top-rated conference for content marketing.
February 2015

Content 2 Conversion - Aligning Content Metrics to Sales Contribution & ROI
Half day workshop a day prior to the full conference to benefit from deeper learning and interactive discussion in a small group setting.
February 2015

LeadsCon NY
Metrics and Measures of Lead Quality, Engagement and Conversions to Maximize ROI.
May 2014

Content 2 Conversion
Approaches to leverage rich data from digital media and marketing automation for metrics, measurements and analyses that uncover new insights into marketing impact on customer value, behaviors and needs.
May 2014

MarketingProfs B2B Forum
This session covers new metrics and measurements to assess revenue contribution. The measurement insights help optimize multi-contact marketing generating better quality leads that convert to sales at a higher value per sale.
October 2013, Boston

Philadelphia Chapter AMA
This session on marketing ROI and measurements was delivered as part of the Marketing Excellence Certification Program run jointly with St. Joseph's University.
May 2013, Philadelphia

Marketing ROI Workshops
Through interactive presentations and discussion, participants learn how to use measurements, analytics, and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.
March 2013, Port of Spain, Trinidad

CMO Exchange
Marketing executive conference covering the role of the customer-centric CMO driving revenue optimization and digital innovation.
January 2013, Miami

Fusion Marketing Experience
Jim Lenskold presented two sessions on Measuring Campaign Profitability and Customer Value and on Lead Generation ROI to 150 marketing professionals from Europe.
May 2012, Belgium

The 14th Annual Conference on CRM and Marketing
Jim Lenskold delivered an interactive 1/2 day workshop on Marketing ROI and Metrics at the leading CRM Conference in Scandinavia, organized by Dialog Konferansen 2010.
August 2010, Stromstad, Sweden

MeasureUp Marketing Conference
Pre-Conference Half Day Workshop: Practical and Actionable Measurements to Maximize Marketing ROI

March 2010, Chicago, IL

Maximizing Returns on Marketing Investment - 2 day workshop

SVAMA January Panel
Silicon Valley American Marketing Association: Maximizing Marketing ROI
Santa Clara, CA

Jim Lenskold presented the critical success factors necessary to create and apply better measurements, financial analyses, and ROI planning tools, specifically for tight market conditions. He outlined when to spend more, when to cut back, and how to gain an advantage over the competition when the economy recovers.

eMetrics Marketing Optimization Summit
San Francisco, CA

Covered how to optimize the value of your online marketing, discover the basics in WAA workshops, and explore advanced topics in post summit workshops. Compared insights with industry leaders, consultants, and peers. Gave specific answers to your specific questions and specific solutions to your specific problems.

Brand ManageCamp 2007
The best and brightest minds in branding delivered the actionable insights and tools you need to do more with less, find your brand’s next big idea, enhance the customer experience, and tap your brand’s true potential. Jim Lenskold's presentation was on "Brand ROI: Aligning Objectives and Measurements With Profit and Contribution".

Henry Stewart XVII: DAM & MOM Symposium
New York, NY
Over 60 exhibits focused exclusively on these niche markets were represented under one roof. Jim Lenskold's presentation was entitled "Marketing ROI Insights: Driving Effectiveness with Smarter Analytics, Tools & Metrics".

Walt Disney World, Dolphin Resort, Orlando, Florida
Step outside the realm of the typical marketing conference and take a deep breath of fresh thinking. Created by the AMA, in partnership with McKinsey & Company, the Wharton School and leading CMOs, Mplanet breaks the mold with interactive forums, free-form talks, moderated discussions with audience involvement and tailored small group learning sessions. Jim Lenskold moderated a panel of three B2B CMOs on the topic of "Measuring Marketing ROI in the B2B World".

Marketing Precision Conference: The Value of Marketing
New York, NY
The Conference Board's 2006 Marketing Precision Conference looked at the marketing organization as a whole and focused on combining process and technology to demonstrate the value of marketing and increase the precision of marketing operations. Executive Marketing Retreat
Santa Barbara, CA
Top MarketingProfs contributors made presentations and offered advice about a critical issue for marketers today - how to find and keep your most valuable customers.

IIR Return on Marketing Investment Conference 2006
Winning C-Level Respect and Support with Marketing ROI
Fort Myers, FL
This three-day event completely focused on improving marketing metrics. Filled with practical and visionary sessions to move our capabilities to the next level.

Conference Board 2005 Marketing Conference
The CMO as Chief Growth Officer: Innovation and Growth Strategies for Marketers
New York, NY
The pre-conference seminar focused on the topic of Marketing Resource Management. The two conference days broadened to include innovation, customer-centric marketing, brand development, and sales and marketing integration. The event featured numerous CMOs and other distinguished speakers.

CMO Perspectives
Colorado Springs, CO
CMO Magazine's first annual meeting. The agenda of leading CMOs and marketing experts shared insights on the key issues facing CMOs today (exclusively for senior executives).

CMO Council
New York, NY
The Marketing + Metrics forum featured a panel of marketing executives, a panel of marketing solution providers, and a panel of CEOs to provide different perspectives into the adoption of marketing performance measurements into technology companies.

2005 Senior Marketing Executive Series - Measuring Marketing's Impact on the Bottom Line
New York, NY and Chicago, IL
This two-day event brought together CMOs and marketing leaders to examine how marketing can be shown to directly drive bottom-line results.

AMA's 2005 Strategic Marketing Conference
Chicago, IL
Conference focus was Six Sigma Marketing: Turning the Dream into Reality with the Best Ideas in Marketing Today.

Marketing ROI Techniques: Improving Campaign Strategies, Analytics, and Profitability (2-Day Workshops)
Auckland, Melbourne, Sydney, Cape Town, Johannesburg, and Shanghai

Other Presentation Topics and Speaking Engagements

  • Measuring Marketing Success: ROI and Beyond
  • Enterprise Marketing Management Forum
  • New and Innovative Approaches to More Profitable B2B Marketing, Direct Marketing Association's DMD New York Conference
  • CFOs are from Mars, CMOs are from Venus
  • Marketing ROI: Multi-Level Measures for Multi-Channel Campaigns
  • Advertising Research Foundation (ARF) Marketing Performance Council Meeting: Measuring Long-Term Advertising
  • Marketing in the Fast Lane: Leading the Customer-Centric Initiative
  • Marketing ROI: Guiding Strategies and Enhancing Measures