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  • SPOTLIGHT
  • 2012LeadGenCover
  • The 5th annual research study conducted by the Lenskold Group and sponsored by The Pedowitz Group, examines how integrated marketing automation, strengths in key competencies and the use of ROI metrics influence marketing performance and key lead generation outcomes.  >>view report>>

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  • This 7th annual study examines social media measurement practices and the advantages for marketers using ROI metrics. >>view report>>

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  • The new "CMO Guide to Marketing ROI" white paper is now available for free download. This 16-page paper addresses the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Upcoming Events Featuring Lenskold Group

Click for Event Details.

Workshops

CMO Exchange
Marketing executive conference covering the role of the customer-centric CMO driving revenue optimization and digital innovation.
January 27-29, 2013
Miami, FL

Marketing ROI Workshops - Trinidad
Through interactive presentations and discussion, participants will learn how to use measurements, analytics, and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

E-mail us for information.
March 26-27, 2013
Port of Spain, Trinidad

 

To request a speaker for your conference, event, internal meeting or workshop, please contact us at info@lenskold.com and visit the Request a Speaker page on the Lenskold.com web site.


Highlights from Past Events

Fusion Marketing Experience
Jim Lenskold presented two sessions on Measuring Campaign Profitability and Customer Value and on Lead Generation ROI to 150 marketing professionals from Europe.
May 2012, Belgium

The 14th Annual Conference on CRM and Marketing
Jim Lenskold delivered an interactive 1/2 day workshop on Marketing ROI and Metrics at the leading CRM Conference in Scandinavia, organized by Dialog Konferansen 2010.
August 2010, Stromstad, Sweden

MeasureUp Marketing Conference
Pre-Conference Half Day Workshop: Practical and Actionable Measurements to Maximize Marketing ROI
March 2010, Chicago, IL

Maximizing Returns on Marketing Investment - 2 day workshop
Barbados

SVAMA January Panel
Silicon Valley American Marketing Association: Maximizing Marketing ROI
Santa Clara, CA

Jim Lenskold presented the critical success factors necessary to create and apply better measurements, financial analyses, and ROI planning tools, specifically for tight market conditions. He outlined when to spend more, when to cut back, and how to gain an advantage over the competition when the economy recovers.

eMetrics Marketing Optimization Summit
San Francisco, CA

Covered how to optimize the value of your online marketing, discover the basics in WAA workshops, and explore advanced topics in post summit workshops. Compared insights with industry leaders, consultants, and peers. Gave specific answers to your specific questions and specific solutions to your specific problems.

Brand ManageCamp 2007
 Chicago
The best and brightest minds in branding delivered the actionable insights and tools you need to do more with less, find your brand’s next big idea, enhance the customer experience, and tap your brand’s true potential. Jim Lenskold's presentation was on "Brand ROI: Aligning Objectives and Measurements With Profit and Contribution".

Henry Stewart XVII: DAM & MOM Symposium
New York, NY
Over 60 exhibits focused exclusively on these niche markets were represented under one roof. Jim Lenskold's presentation was entitled "Marketing ROI Insights: Driving Effectiveness with Smarter Analytics, Tools & Metrics".

Mplanet
Walt Disney World, Dolphin Resort, Orlando, Florida
Step outside the realm of the typical marketing conference and take a deep breath of fresh thinking. Created by the AMA, in partnership with McKinsey & Company, the Wharton School and leading CMOs, Mplanet breaks the mold with interactive forums, free-form talks, moderated discussions with audience involvement and tailored small group learning sessions. Jim Lenskold moderated a panel of three B2B CMOs on the topic of "Measuring Marketing ROI in the B2B World".

Marketing Precision Conference: The Value of Marketing
New York, NY
The Conference Board's 2006 Marketing Precision Conference looked at the marketing organization as a whole and focused on combining process and technology to demonstrate the value of marketing and increase the precision of marketing operations.

MarketingProfs.com Executive Marketing Retreat
Santa Barbara, CA
Top MarketingProfs contributors made presentations and offered advice about a critical issue for marketers today - how to find and keep your most valuable customers.

IIR Return on Marketing Investment Conference 2006
Winning C-Level Respect and Support with Marketing ROI
Fort Myers, FL
This three-day event completely focused on improving marketing metrics. Filled with practical and visionary sessions to move our capabilities to the next level.

Conference Board 2005 Marketing Conference
The CMO as Chief Growth Officer: Innovation and Growth Strategies for Marketers
New York, NY
The pre-conference seminar focused on the topic of Marketing Resource Management. The two conference days broadened to include innovation, customer-centric marketing, brand development, and sales and marketing integration. The event featured numerous CMOs and other distinguished speakers.

CMO Perspectives
Colorado Springs, CO
CMO Magazine's first annual meeting. The agenda of leading CMOs and marketing experts shared insights on the key issues facing CMOs today (exclusively for senior executives).

CMO Council
New York, NY
The Marketing + Metrics forum featured a panel of marketing executives, a panel of marketing solution providers, and a panel of CEOs to provide different perspectives into the adoption of marketing performance measurements into technology companies.

2005 Senior Marketing Executive Series - Measuring Marketing's Impact on the Bottom Line
 New York, NY and Chicago, IL
This two-day event brought together CMOs and marketing leaders to examine how marketing can be shown to directly drive bottom-line results.

AMA's 2005 Strategic Marketing Conference
 Chicago, IL
Conference focus was Six Sigma Marketing: Turning the Dream into Reality with the Best Ideas in Marketing Today.

Marketing ROI Techniques: Improving Campaign Strategies, Analytics, and Profitability (2-Day Workshops)
Auckland, Melbourne, Sydney, Cape Town, Johannesburg, and Shanghai

Other Presentation Topics and Speaking Engagements

  • Measuring Marketing Success: ROI and Beyond
  • Enterprise Marketing Management Forum
  • New and Innovative Approaches to More Profitable B2B Marketing, Direct Marketing Association's DMD New York Conference
  • CFOs are from Mars, CMOs are from Venus
  • Marketing ROI: Multi-Level Measures for Multi-Channel Campaigns
  • Advertising Research Foundation (ARF) Marketing Performance Council Meeting: Measuring Long-Term Advertising
  • Marketing in the Fast Lane: Leading the Customer-Centric Initiative
  • Marketing ROI: Guiding Strategies and Enhancing Measures