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  • SPOTLIGHT
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    This 7th annual study examines social media measurement practices and the advantages for marketers using ROI metrics. >>view report>>

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    The 4th annual research study conducted by the Lenskold Group and sponsored by The Pedowitz Group, explores the use of marketing automation and marketing metrics for managing and delivering profitable growth from lead generation marketing. >>view report>>

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  • The new "CMO Guide to Marketing ROI" white paper is now available for free download. This 16-page paper addresses the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Access Recorded Webinars for Learning at Your Convenience

We are regularly asked to present our insights on marketing ROI through conferences and webinars. Below are some of the sessions that have been recorded for on-demand playback. The sessions include the presentation slides and accompanying audio. Access to the recordings is not managed by the Lenskold Group and may require registration or may be terminated without notice to us.

Marketing Mix Modeling Mini Webinar Seriesmmm_10min_webinar

An Introduction to Marketing Mix Modeling - Led by Lenskold Group’s president, Jim Lenskold, this 10-minute mini webinar answers the question “What is Marketing Mix Modeling?” Topics include why mix modeling is needed and an overview of the steps necessary to complete a model as well as an assessment of the methodology’s strengths and weaknesses.

To view the webinar, click here, or click on the image on the right. This will open a WMV (Windows Media Format) file.

To open the file in QuickTime format, click here.

The CMO's Guide to Marketing ROI

An exclusive webinar - tailored to marketing executives - which addresses optimizing revenue performance, predicting future marketing success and communicating marketing results to the C-Suite. Facilitating the discussion is Jim Lenskold, and Jon Miller, VP of Marketing for Marketo.

Revenue Rockstar: Basic and Advanced Lead Generation

 

DemandGen Featured Webinar:

How To Increase the Quality of Your Leads

View this recorded webinar to discover how to generate the highest percentage of qualified leads and learn the steps needed to improve conversion rates and close deals.

6 Steps for Designing Profitable Lead Nurturing Programs
A mini-Webinar (12 minutes) available on-demand at MarketingProfs.com.

Free Webinar hosted by emedia - August 2010

Improving Lead Generation Marketing Effectiveness & ROI
Learn about best practices from highly effective and efficient organizations and the secrets behind higher growth companies.

Free Lenskold Group Webinar - September 2009

Drive Performance with Consumer Marketing Modeling

The webinar features marketing ROI expert Jim Lenskold, President of Lenskold Group, and modeling expert Don Holtz, President of Interlocking Analytics. We’ll focus on the selection and use of the models, ROI analyses, and the marketing decision process, without getting into the details of how models are built and executed. It is most appropriate for marketing executives and marketing managers who are responsible for delivering results and for marketing analysts who want to understand how to deliver more actionable models.

Key Learning Points include:

  • Modeling options with and without customer-level detail
  • Measuring campaign effectiveness
  • Measuring the complete marketing mix (and how to get more value from traditional marketing mix models)
  • Maximizing ROI potential with targeting, value-tiered investments, and identifying the point of diminishing returns
  • Using models for in-depth customer behavior analyses to guide segment strategies and customer relationship marketing
  • How to assess, prioritize, and select the right models to achieve your objectives

MarketingProfs.com Webinar - September 2006

How Marketers Win Friends and Keep Profitable Customers Through ROI Analysis

Customer-centric metrics and measurements are essential for guiding profitable marketing strategies and tactics for both B2B and B2C companies. Learn how better analysis and planning help marketers more effectively retain profitable segments of customers. We’ll cover specific steps with marketing ROI techniques and analytics you can take to manage key profit drivers -- such as targeting, customer longevity and vulnerability, the customer experience, referral value, and planning integrated marketing over the customer lifecycle -- to deliver more profitable retention marketing. *Please note that fees may apply for non-premium members.