Access Recorded Webinars for Learning at Your Convenience

We are regularly asked to present our insights on marketing ROI through conferences and webinars. Below are some of the sessions that have been recorded for on-demand playback. The sessions include the presentation slides and accompanying audio. Access to the recordings is not managed by the Lenskold Group and may require registration or may be terminated without notice to us.

Free Webinar hosted by TMG Health - June 2010

Leveraging Healthcare Marketing Performance & ROI for Business Efficiency
Understand how ROI insights can drive strategic and tactical decisions to continuously improve marketing performance.

Free Webinar hosted by BtoB Magazine and GoToWebinar® - May 2010

Maximizing Marketing ROI: How to Tap the Full Potential of Your Customer Base
This webinar covers the unique challenges and opportunities of current customer marketing that can provide significant advantages over new customer acquisition marketing.

Direct Marketing Association - Northern California

Marketing ROI - The Real Deal
Get clear insights into how you can improve your marketing ROI measurement and generate sales and profit growth.

BetterManagement.com and SAS Webinar Series- September/October/November 2009

Marketing ROI: Insights-to-Action

The audio webcast series addresses the issues of making smarter marketing decisions and delivering more profitable performance. With increasing competitive pressures and marketing complexity, you need to be better informed on what’s working, what changes to strategic and tactical decisions are necessary, and how to show your impact matters. View the archived version of these three sessions now:

Funnel Forum Webinar - September 2009

Turn Leads to Revenue: In the right number, and the right quality, using proven processes
(Please be patient with the slides - they appear at 1:03 minutes into the recording)

Join Funnel Master Hugh Macfarlane, and marketing ROI expert Jim Lenskold as these long-time collaborators bring you crisp new insights into turning leads into revenue. You’ll learn how quantifying your funnel and adding a perspective on lead quality provides you with incredible management and planning capabilities.

View the recorded webinar and learn how to:

Predict - and change - the future using a simple funnel model
Use lead quality to increase profitability and marketing ROI
Use lead quality to close objective gaps
Add the missing elements of lead quality scoring with predictive modeling
Use your funnel metrics and lead quality qualifications to guide marketing strategies and tactical decisions

Free Lenskold Group Webinar - September 2009

Drive Performance with Consumer Marketing Modeling

The webinar features marketing ROI expert Jim Lenskold, President of Lenskold Group, and modeling expert Don Holtz, President of Interlocking Analytics. We’ll focus on the selection and use of the models, ROI analyses, and the marketing decision process, without getting into the details of how models are built and executed. It is most appropriate for marketing executives and marketing managers who are responsible for delivering results and for marketing analysts who want to understand how to deliver more actionable models.

Key Learning Points include:

Modeling options with and without customer-level detail
Measuring campaign effectiveness
Measuring the complete marketing mix (and how to get more value from traditional marketing mix models)
Maximizing ROI potential with targeting, value-tiered investments, and identifying the point of diminishing returns
Using models for in-depth customer behavior analyses to guide segment strategies and customer relationship marketing
How to assess, prioritize, and select the right models to achieve your objectives

MarketingProfs Webinar hosted by Citrix - July 2009

Improving Marketing Measurements, Operations, & ROI

This webinar covers key findings from the 2009 Lenskold Group/MarketSphere Marketing ROI & Measurements study, and the 2009 MarketingProfs B2B Lead Generation ROI & Performance Evaluation study (conducted by Lenskold Group). Jim Lenskold provides insight into what sets the top tier of “highly effective and efficient” marketing organizations apart from others, how economic conditions are impacting marketing practices, and what your organization can do today to profitably improve current performance – even on a tight budget.

View this recorded Webinar to learn:

How lead quality, measurement and ROI discipline create clear advantages
How (and when) to make the case for longer-term marketing investments
What your organization can do today to immediately start improving marketing measurements and ROI

BetterManagement.com and SAS Webinar Series- April/May/June 2009

Marketing ROI: Insights-to-Action

The series addresses issues that help marketers improve strategic decision-making for more profitable performance. The first three Webinars covered different ways to leverage customer intelligence. View the archived version of these three sessions now:

BetterManagement.com Webinar - September 2008

7 Steps to Manage and Deliver Highly Effective, Highly Efficient, and High-ROI Marketing

Based on findings from The Lenskold Group / Kneebone 2008 Marketing ROI & Measurements Study, Jim Lenskold has outlined 7 critical steps that every company can take to improve their effectiveness, efficiency, and ROI performance. He’ll discuss key challenges of marketing measurements, how to establish initial success and momentum, and how to overcome cultural barriers.

MarketingProfs Webinar hosted by Citrix - July 2008

The ROI of Lead-Gen Marketing: Give Your Gut Feeling a Rest

A recent research study conducted by MarketingProfs shows that there is a significant opportunity to increase lead generation effectiveness with better measurement of lead quality and quantity. Jim Lenskold, marketing ROI expert and author of the recent MarketingProfs ROI study, presents key findings for improving measurement and ROI analyses in order to guide your plan for developing a best in class lead generation strategy.

This webinar will help you:

Establish the right balance between lead quantity and quality
Strategically plan lead generation marketing to boost sales conversion and ROI
Apply measurements and analyses to determine the incremental impact of lead generation marketing tactics
Build a case for better sales and marketing alignment

Better Management.com Webinar - May 2007

Insight, Growth, and Profitable Impact: How Marketing ROI Measurements Create Competitive Advantage

Research shows that companies using ROI metrics and the framework supporting marketing ROI are outgrowing their competitors and building credibility with CEOs and CFOs. Jim Lenskold will share industry trends on marketing ROI practices, how companies are moving forward, and what you can do to apply core principles and best practices to turn insight into competitive advantage and profitable growth.

MarketingProfs.com Webinar - September 2006

How Marketers Win Friends and Keep Profitable Customers Through ROI Analysis

Customer-centric metrics and measurements are essential for guiding profitable marketing strategies and tactics for both B2B and B2C companies. Learn how better analysis and planning help marketers more effectively retain profitable segments of customers. We’ll cover specific steps with marketing ROI techniques and analytics you can take to manage key profit drivers -- such as targeting, customer longevity and vulnerability, the customer experience, referral value, and planning integrated marketing over the customer lifecycle -- to deliver more profitable retention marketing. *Please note that fees may apply for non-premium members.