• 2012LeadGenCover
  • The 5th annual research study conducted by the Lenskold Group and sponsored by The Pedowitz Group, examines how integrated marketing automation, strengths in key competencies and the use of ROI metrics influence marketing performance and key lead generation outcomes.  >>view report>>

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  • This 7th annual study examines social media measurement practices and the advantages for marketers using ROI metrics. >>view report>>

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  • The new "CMO Guide to Marketing ROI" white paper is now available for free download. This 16-page paper addresses the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Privacy Policy

Lenskold Group takes extreme care in maintaining the privacy of clients, users and visitors. Your personal information will never be shared with or sold to outside sources. The information you provide is protected behind a secure network firewall and access is limited to select individuals responsible for servicing you. When providing your contact information, you will be provided with clear choices for the types of e-mail communications you receive from us.

We currently manage three forms of e-mail relationships generated from website contacts as described below. Instructions for unsubscribing or changing your e-mail relationship will be provided with each communication and is also outlined below. If you ever have any questions or need clarification regarding this privacy policy, please contact us at or call 732-292-2600.

E-Mail Subscriptions
When subscribing to receive email notifications, Lenskold Group requires an email address and some general contact information. In return for your contact information, Lenskold Group provides you with quality content and notifications on marketing profitability. We sometimes respond to new subscribers with a personal message.

Registration for Website Content Access
When registering for access to the valuable content areas of our website, Lenskold Group requires an email address and select contact information but may request additional contact information which provides us with insight into the types of visitors we serve. In return for your registration, Lenskold Group provides you with access to secure areas of the website featuring more in-depth content and ROI tools. We sometimes respond to new registered users with a personal message. Registered users who provide a physical address are added to the Lenskold Group mailing list. This information is held in confidence and never shared with third parties.

Requests Through "Contact Us" Page
Inquiries sent to us through the Contact Us page are treated as direct contacts. Individuals are not added to the subscription or registration lists unless he or she specifically makes such a request. Personal information is managed with care and confidentiality.

Managing Your Personal Information
If at any time you wish to be removed from receiving email communication, please send an email to and place the word "unsubscribe" in the subject line.

If you wish to change or correct previously submitted information, please send an email to and place the word "change" in the subject line. In the body of the email please clarify your old information along with the corrected information. At your request, we will completely remove all of your information in our contact database.

Cookies & Personalization
We currently do not track individual use of our site or use cookies. Future use of cookies will be strictly a) to personalize the content on and b) to track trends on an aggregated basis.

Lenskold Group is concerned about your privacy, and we have designed our practices to meet your privacy concerns and needs. If there are any other questions you may have regarding your privacy and this statement you may contact us at:

    Lenskold Group
    800 Riverview Drive
    Suite 108
    Brielle, NJ 08730
    Tel: (732) 292-2600