2013 Lead Gen Marketing Effectiveness Report released, featuring insights into content marketing performance and measurements best practices >>view report>>
Brand Measurement Assessor launched to identify strengths and gaps in aligning brand measures to short-term and long-term growth and ROI >>view info>>
The "CMO Guide to Marketing ROI" white paper is available for free download. This 16-page paper presents the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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