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mROI Insights - April 2008 Issue
- Justifying the ROI on Intelligence
- How to Position in the Category

Access material from previous newsletters.

mROI Insights - December 2007 Issue
- Three Critical Questions to Get the Most from Marketing Mix Modeling
- How to Make Money From Failure
- Getting Qualitative Insight into Customer Buying Behaviours

mROI Insights - October 2007 Issue
- Use Outcome Objectives to Set Brand Metrics
- How to Size Your Funnel - Top, Bottom and Middle
- Flipping the Telescope: Redefining Branding So We Can Measure It

mROI Insights - August 2007 Issue
- Five Steps to Show Exceptional Leadership by Better Aligning Marketing Performance to Business Goals
- How to Include Buyers in Your Strategy
- Aligning Strategic and Operational Planning with Balanced Scorecard Techniques

mROI Insights - June 2007 Issue
- Measuring the Impact of Multi-Touch Marketing
- How to Understand Buyers
- Using Analytics and Measurement to Increase Marketing Performance

mROI Insights - April 2007 Issue
- Surveys Say...Challenges Remain for ROI Measurements but Discipline Pays Off
- How to Allocate Limited Budget
- Enterprise Marketing: A Framework For Boardroom Relevence

mROI Insights - February 2007 Issue
- Six Steps to Drive Breakthrough Marketing With ROI Insight
- How to Measure Lead Effectiveness
- What's My ROI on Sales Tools?

mROI Insights - December 2006 Issue
- Marketing ROI in 2007 - Moving into the New Era of Marketing
- How Measurement Can Align Marketing and Sales
- Maximizing ROI Using Optimization Techniques

mROI Insights - October 2006 Issue
- Three Steps to Defend Your Strategy and Win More Budget Battles
- How to Align Marketing to Your Buyer's Journey
- The 10 Biggest Mistakes Marketers Make - No. 2: Using Metrics That Don't Matter to Top Management

mROI Insights - August 2006 Issue
- Make a Plan to Get More Out of Your Annual Planning and Budgeting
- How to Make the Right Bets
- The First Step to ROI-Centered Marketing - The Marketing Investment Profile

mROI Insights - June 2006 Issue
- An Executive Summary of the Marketing ROI and Measurements Trend Study
- How to Measure Lead Effectiveness
- Avoiding the Six Sales-Driven Death-Traps of Marketing Campaigns

mROI Insights - April 2006 Issue
- Turning Customers Into Your Sales and Marketing Department
- How to Identify the Cost of Delay
- Moving Upstream from B2B Marketing ROI

mROI Insights - February 2006 Issue
- Three Lessons for More Effective ROI
- How to Align the Sales Process and Buyer's Journey
- Why Six Sigma Applied to Marketing is Not Enough

mROI Insights - December 2005 Issue
- One Part Inspiration
- How to Include Buyers in your Strategy

Making Your List and Checking it Twice - November 2004

The Defining Moments of Marketing ROI - September 2004

The Dreaded Annual Planning Process - What will you do differently for your 2005 plan? - July 2004

Challenges and Opportunities for Marketing ROI - March 2004

New Book Spotlight - "The Leaky Funnel" - March 2004

The Brand-Value Connection - December 2003

The CRM and Marketing ROI Connection - September 2003

Don't Forget the Financial Meaning of ROI - July 2003

Please note: Although we will make every effort to keep these newsletters updated, Lenskold Group cannot be responsible for web addresses that have changed since their publishing.

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