Our Reading Recommendations

The Leaky Funnel
Hugh Macfarlane

	The metaphor of the funnel has been used in sales management for many years, but Hugh Macfarlane puts a twist on it in this book. Concepts such as funnel management and the leaky funnel provide insight into the principals necessary to align sales and marketing to the way businesses buy.
	Link to this book on Amazon

The End of Marketing As We Know It
Sergio Zyman

	This book is an excellent wake up call for any company not fully committed to generating a return on every marketing investment. Zyman presents essential principles that marketing organizations must embrace to effectively compete in business today.
	Link to this book on Amazon

Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands
Nick Wreden (Link to Amazon)

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Steven D. Levitt (Link to Amazon)

Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy
Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon (Link to Amazon)

The End of Advertising As We Know It
Sergio Zyman (Link to Amazon)

Brand Width
Sergio Zyman (Link to Amazon )

Enterprise Marketing Management: The New Science of Marketing
Dave Sutton and Tom Klien (Link to Amazon)

The Art of Profitability
Adrian Slywotzky (Link to Amazon)

Marketing and the Bottom Line
Tim Ambler (Link to Amazon)

Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense
Kevin J. Clancy and Peter C. Krieg (Link to Amazon)

Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Jeff Zabin and Gresh Brebach (Link to Amazon)

Strategy Maps
Robert S. Kaplan and David P. Norton (Link to Amazon)

The New Marketing Paradigm: Integrated Marketing Communications
Don E. Schultz, et al (Link to Amazon)

IMC, The Next Generation: Five Steps for Delivering Value and Measuring Financial Returns
Don E. Schultz and Heidi Schultz (Link to Amazon)

The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results
Evelyn Ehrlich, Duke Fanelli (Link to Amazon)

Customer Winback
Michael Lowenstein and Jill Griffin (Link to Amazon)

Preventing Strategic Gridlock
Pamela S. Harper (Link to Amazon)

Creativity, Inc.: Building an Inventive Organization
Jeff Mauzy and Richard A. Harriman (Link to Amazon)

Breakthrough Business Results With MVT: A Fast, Cost-Free, "Secret Weapon" for Boosting Sales, Cutting Expenses, and Improving Any Business Process
Charles W. Holland with David Cochran (Link to Amazon)

Trade Show & Event Marketing: Plan, Promote & Profit
Ruth Stevens (Link to Amazon)

Web Metrics: Proven Methods for Measuring Web Site Success
Jim Sterne (Link to Amazon)