We're pleased to present you with several marketing ROI tools to help guide your strategic planning and investment decisions toward greater profitability. In April and May 2006, a number of new tools will be launched for online use or download. It's time to replace the many online ROI calculators that are just not accurate (few are).

Basic ROI Spreadsheet (free download - registration required)
Download Lenskold Group's free ROI spreadsheet tool. This Excel spreadsheet incorporates common return and investment inputs, plus a net present value calculation for a 12 month period. Of course this one spreadsheet does not work for all businesses but it serves as a good starting point. Available to registered visitors (Click HERE to register).

Customer Referral & Reference Program ROI (free online use)
Referencing the new book from Fred Reichheld, this online planning tool lets you assess the impact "promoters," "detractors," and influencers have on customer lifetime value and your customer porftolio value. You can also run a basic ROI analysis for marketing programs designed to improve your Net Promoter® Score or to promote customer references.

Click here for the Referral Value ROI planning tool with sample data, or
Click here for a blank version of the same tool.

ROI Measurement Tool

Advanced ROI Tools (contact us)
We go through a very disciplined approach when customizing an ROI formula which builds off of the core principles presented in the Marketing ROI book. Our consulting and integration services are available to create custom applications in many platforms, or leverage some of the most sophisticated, enterprise marketing ROI tools available worldwide. Please contact us at info@lenskold.com for information or tool demonstrations.

To receive the announcement of new site features, including new ROI tools, and content, be sure to subscribe to our e-newsletter, mROI Insights.

Net Promoter® is a registered trademark of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld