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2007 Marketing ROI and Trend Study now available for download

A joint research study by Lenskold Group and MarketingProfs, this year's study examines the strengths of marketing practices relating to managing and improving profitability beyond measurements. It also focuses on the differences in growth and performance between companies that use profitability/ROI metrics and those that do not.

Click here to view the full report.

2007 Marketing ROI and Measurements Trend Study
A MarketingProfs Benchmark Report
by Jim Lenskold

For an Executive Summary of the 2007 Trend Study click here.

The full 2007 Benchmark Report is available to registered users of the Lenskold Group web site.

If you have already registered, click here, and you'll be directed to the log in screen.

If you are a new user, click here, and you'll be directed to our subscribe/register page.

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