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2007 Marketing ROI and Trend Study now available for download

A joint research study by Lenskold Group and MarketingProfs, this year's study examines the strengths of marketing practices relating to managing and improving profitability beyond measurements. It also focuses on the differences in growth and performance between companies that use profitability/ROI metrics and those that do not.

Click here to view the full report.

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Recent Press Releases

April 2, 2007 - Marketers Measuring ROI Report They Are Outgrowing the Competition and Earning the Confidence of CEOs. 2007 ROI Study shows profitability metrics and measurement discipline in marketing pay off.

May 4, 2006 - 2006 Marketing ROI and Measurement Trend Study to be Released: This study shows a significant increase in the number of companies measuring marketing ROI and the financial contribution of marketing. The study measures changes in the emerging discipline of marketing profitability management.

August 8, 2005 - Marketing ROI & Measurements 2005 Benchmark Study Released: Research Shows Marketing ROI Measurements A Long Way From Where It Could Be. Under-Funding and Under-Utilization of Measurements and Analytics Hold Back Marketing Profitability.

September 24, 2004 - "Marketing ROI" Selected as a Finalist in prestigious Berry-AMA Book Prize for best in Marketing (release from American Marketing Association Foundation)