Delivery of a complete solution often requires expertise of one or more of our strategic partners. These partners have been carefully screened and have agreed to meet our high standards for quality and service.

Funnel Management

MathMarketing, LLC (www.mathmarketing.com)

• Managing the customer funnel through the stages of unaware prospect to long-term profitable customer is central to the marketing ROI process. Our alliance with MathMarketing has allowed us to integrate funnel metrics and integrated sales and marketing plans with ROI principles. It is especially valuable for B2B companies or any company with a dedicated sales force but lacking a clear plan for growth.
• Sales and marketing plans for many businesses are 1) not sufficiently actionable, 2) not aligned to a common strategy, 3) not followed, or 4) not clearly agreed upon in a documented manner (i.e., there is no integrated plan). Lenskold Group now offers MathMarketing's Funnel Camps(tm) in the United States and Canada to address these challenges. (click here for additional details)
• Learn more about funnel management from Hugh Macfarlane's book "The Leaky Funnel" which we highly recommend.

Marketing Measurements

Phoenix Marketing International - Brand and Analytics Group (www.cbanalytics.com) and Corporate (www.phoenixmi.com)

• The Advertising & Brand Analytics Group of Phoenix Marketing offers one of the most unique and advanced measurement methodologies to capture the impact of marketing on both brand and sales metrics. Their analysis extends from mass channels, such as TV, radio, print and public relations, to direct channels, such as mail and e-mail.
• Our tightly integrated services allow the extensive intelligence captured by Phoenix to be used in the marketing ROI framework to help guide more profitable strategic and tactical plans.
• In addition, Phoenix Marketing International offers custom and syndicated market research, list optimization and multicultural marketing, primarily for financial service, travel and leisure, and automotive companies. Phoenix is on the Honomichi list of top 50 U.S. market research firms.

Lodestar Marketing

• Lodestar Marketing Corporation is a boutique market research and strategy consulting firm specializing in the simultaneous assessment of external and internal elements of marketing and brand performance and their combined contribution to business outcomes. The company offers Internal Marketing Performance, Internal Brand Culture, and Employee Brand Engagement Assessor tools that are among the most advanced applications in the marketplace today.
• Lodestar Marketing supports Lenskold Group with a broad range of research, analytic, and modeling services centered on marketing performance measurement.

Business Intelligence

sdg Management Intelligence Group (www.sdgmi.com)

• Fast and accurate analysis of sales and customer data is extremely beneficial to the marketing ROI process, providing insights and diagnostic analysis of marketing impact. SDG brings the business and technical expertise necessary to deliver sophisticated business intelligence solutions using Board, Cognos and Business Objects technology.
• sdg's business intelligence systems integrate into our marketing ROI models.
• sdg provides marketing dashboard solutions that allow insight and management of the extensive sales and customer data available.

Marketing Innovation

Synectics, Inc. (www.synecticsworld.com)

• Highly respected innovation company with proprietary practices and an extensive knowledge base applied to creating new market opportunities for leading companies and brands.