Lenskold

ROI Resources

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Choose your topics of interest, then click for additional details on the content. We also have archived research reports from 2006 – 2013 available in Research Archives.

  • Marketing to Customers, Channel Partners, & Influen...
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  • CMO Guide to Marketing ROI
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  • Maximizing Lead Generation Marketing ROI
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  • CMO Guide to High-Performance Integrated Marketing
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  • CMO Guide to Maximizing Current Customer Marketing ROI
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  • Why CMOs Need to Instill Better Measurement Discipline &...
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  • The Brand-Value Connection
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  • Monitor Long-Term Buying Behaviors When Growing Short-Te...
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  • Make a Plan to Get More Out of Your Annual Planning and ...
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  • The Defining Moments of Marketing ROI
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  • Challenges and Opportunities for Marketing ROI
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  • Don’t Forget the Financial Meaning of ROI
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