Marketing ROI Defined

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Can Brand Awareness Generate Measurable ROI?

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3 Steps to Successfully Forecast Marketing Metrics

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Three Steps to Defend Your Strategy and Win More Budget Battles

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Ripping Open Marketing ROI Webcast

Recording of a Live Video Session

Measuring for Big Wins Webcast

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Using Strategic Measurements to Boost Effectiveness

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Leveraging Marketing Automation for Better Management

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The Metric that Matters Most to the CMO

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Six Steps to Drive Breakthrough Marketing With ROI Insight

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Social Media Marketing ROI – To Measure or Not Measure?

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Three Critical Questions to Get the Most from Marketing Mix Modeling

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Measuring the Impact of Multi-Touch Marketing

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Marketing to Customers, Channel Partners, & Influencers – How to Manage Multi-Funnel Complexity

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Maximizing Lead Generation Marketing ROI Part 1: Lead Quality Counts

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Maximizing Lead Generation Marketing ROI Part 2: Insight, Alignment, & Action

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Maximizing Lead Generation Marketing ROI Part 3: Measuring Effectiveness

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Maximizing Lead Generation Marketing ROI Part 4: Dashboard Metrics

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Six Approaches to Spend or Cut Marketing in Tight Economies

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Use Outcome Objectives to Set Brand Metrics

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Demonstrate and Deliver Lead Nurturing ROI

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Capturing Campaign Sales Lift – Can Pre-Post Measurements Be Trusted?

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Experimenting Your Way to More Effective Marketing

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Unlock Profit Potential – How to Align Marketing to Financial Outcomes

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Executive Perspectives on Marketing ROI Adoption

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Why CMOs Need to Instill Better Measurement Discipline…Now

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Three Lessons for More Effective ROI – Improving Measurements and your Company’s Financial Health (CMO Magazine)

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Repeat After Me – Monitor Long-Term Buying Behaviors When Growing Short-Term Sales (CMO Magazine)

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The Brand-Value Connection

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The Defining Moments of Marketing ROI

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Make a Plan to Get More Out of Your Annual Planning and Budgeting

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Don’t Forget the Financial Meaning of ROI

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Challenges and Opportunities for Marketing ROI

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Change the Culture to Change Marketing ROI Success

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Financial Intelligence for Strategic Planning

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Five Steps to Show Exceptional Leadership by Better Aligning Marketing Performance to Business Goals

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A Well-Oiled Machine – How Measurements Improve the Marketing Process (CMO Magazine)

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How to Address Marketing ROI & Measurement Pressures in a Tight Economy

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Prophet-ability – Predicting the Value of Marketing Investments (CMO Magazine)

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One Part Inspiration – Combining Analytic Discipline and Intuition for Success (CMO Magazine)

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Marketing ROI: Playing to Win – ROI within the Metric Hierarchy

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CFOs are from Mars, CMOs are from Venus

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The Dreaded Annual Planning Process – What will you do differently for this year’s plan?

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Survey Shows Better Data, Measurement Abilities, and ROI Metrics Boost Marketing Performance

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Surveys Say…Challenges Remain for ROI Measurements but Discipline Pays Off

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An Executive Summary of the 2006 Marketing ROI and Measurements Trend Study (Marketing Profs)

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4 Pillars of Insight Transformation

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Building Profitable Customer-Centric Strategies (Marketing Profs)

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Making Your List and Checking it Twice

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Justifying the ROI on Intelligence

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