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ROI Resources
Jesse Lange
2020-06-24T11:53:53-04:00
Can Brand Awareness Generate Measurable ROI?
3 Steps to Successfully Forecast Marketing Metrics
Three Steps to Defend Your Strategy and Win More Budget Battles
Ripping Open Marketing ROI Webcast
Recording of a Live Video Session
Measuring for Big Wins Webcast
Using Strategic Measurements to Boost Effectiveness
Leveraging Marketing Automation for Better Management
The Metric that Matters Most to the CMO
Six Steps to Drive Breakthrough Marketing With ROI Insight
Social Media Marketing ROI – To Measure or Not Measure?
Three Critical Questions to Get the Most from Marketing Mix Modeling
Measuring the Impact of Multi-Touch Marketing
Marketing to Customers, Channel Partners, & Influencers – How to Manage Multi-Funnel Complexity
Maximizing Lead Generation Marketing ROI Part 1: Lead Quality Counts
Maximizing Lead Generation Marketing ROI Part 2: Insight, Alignment, & Action
Maximizing Lead Generation Marketing ROI Part 3: Measuring Effectiveness
Maximizing Lead Generation Marketing ROI Part 4: Dashboard Metrics
Six Approaches to Spend or Cut Marketing in Tight Economies
Use Outcome Objectives to Set Brand Metrics
Demonstrate and Deliver Lead Nurturing ROI
Capturing Campaign Sales Lift – Can Pre-Post Measurements Be Trusted?
Experimenting Your Way to More Effective Marketing
Unlock Profit Potential – How to Align Marketing to Financial Outcomes
Executive Perspectives on Marketing ROI Adoption
Why CMOs Need to Instill Better Measurement Discipline…Now
Three Lessons for More Effective ROI – Improving Measurements and your Company’s Financial Health (CMO Magazine)
Repeat After Me – Monitor Long-Term Buying Behaviors When Growing Short-Term Sales (CMO Magazine)
The Brand-Value Connection
The Defining Moments of Marketing ROI
Make a Plan to Get More Out of Your Annual Planning and Budgeting
Don’t Forget the Financial Meaning of ROI
Challenges and Opportunities for Marketing ROI
Change the Culture to Change Marketing ROI Success
Financial Intelligence for Strategic Planning
Five Steps to Show Exceptional Leadership by Better Aligning Marketing Performance to Business Goals
A Well-Oiled Machine – How Measurements Improve the Marketing Process (CMO Magazine)
How to Address Marketing ROI & Measurement Pressures in a Tight Economy
Prophet-ability – Predicting the Value of Marketing Investments (CMO Magazine)
One Part Inspiration – Combining Analytic Discipline and Intuition for Success (CMO Magazine)
Marketing ROI: Playing to Win – ROI within the Metric Hierarchy
CFOs are from Mars, CMOs are from Venus
The Dreaded Annual Planning Process – What will you do differently for this year’s plan?
Survey Shows Better Data, Measurement Abilities, and ROI Metrics Boost Marketing Performance
Surveys Say…Challenges Remain for ROI Measurements but Discipline Pays Off
4 Pillars of Insight Transformation
Building Profitable Customer-Centric Strategies (Marketing Profs)
Making Your List and Checking it Twice
Justifying the ROI on Intelligence
