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  • SPOTLIGHT
  • 2012LeadGenCover
  • The 5th annual research study conducted by the Lenskold Group and sponsored by The Pedowitz Group, examines how integrated marketing automation, strengths in key competencies and the use of ROI metrics influence marketing performance and key lead generation outcomes.  >>view report>>

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  • This 7th annual study examines social media measurement practices and the advantages for marketers using ROI metrics. >>view report>>

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  • The new "CMO Guide to Marketing ROI" white paper is now available for free download. This 16-page paper addresses the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Measure Your Marketing Impact

Marketing measurements must provide actionable insight to increase the effectiveness of specific tactics, integrated campaigns and overall marketing strategy. The end goal is to have a suite of measurements that can be used to:

  • Identify current performance
  • Diagnose performance gaps
  • Guide marketing decision to improve the performance and profitability
  • Test and assess new marketing initiatives

Every company is unique with different capabilities and challenges. Lenskold Group offers innovative approaches to uncover the true impact of marketing on short term and long term performance.
Our measurement solutions support simple e-commerce businesses through the most complex multi-channel marketing environments. Our advanced methodologies can capture marketing impact whether sales are delivered through any combination of direct sales and external channels such as resellers, retailers, agents or distributors.

Measurement Services

The key is prioritizing marketing measurements and analytics investments that offer the greatest potential to drive profitable growth. Our measurement services include:

Lenskold Group Advantages

Our competitors may offer some of the same fundamental measurement and analytic services, however Lenskold Group’s breadth of measurement capabilities and depth of ROI analytics offer distinct advantages.

The Lenskold Group approach includes:

  • Development of comprehensive measurement plans
  • Integration of multiple methodologies in place of a single “silver bullet” methodology
  • Alignment of marketing’s influence on buyer behaviors with financial outcomes
  • Strategic measures in addition to tactical measures
  • Innovative measurement design where measures seem impossible
  • Prioritization of “big win” measurement objectives to drive ROI
  • Measurements of both short term and long-term impact
  • Building internal capabilities for ongoing measurement excellence
Let Lenskold Group show you the path to better marketing measurement so you can deliver effective and efficient marketing. Contact us for additional information.