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  • 2013 Lead Gen Marketing Effectiveness Report released, featuring insights into content marketing performance and measurements best practices  >>view report>>

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  • Brand Measurement Assessor launched to identify strengths and gaps in aligning brand measures to short-term and long-term growth and ROI  >>view info>>

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  • The "CMO Guide to Marketing ROI" white paper is available for free download. This 16-page paper presents the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Establish Marketing ROI Vision, Best Practices, & Leadership

Where do you start when there are so many ways to approach marketing ROI measurements and profitability management? For many companies, it begins with establishing a common understanding and vision that can come through customized marketing ROI boot camps, internal workshops, or speaking engagements. Session formats range from educational presentations to structured working sessions.


Video overview of Jim Lenskold as an expert speaker

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Workshops & Boot Camps

Get your marketing or cross-functional team focused and ready to move forward with workshop sessions that range from a half day to two days. These customized workshops and boot camps address your specific priorities, marketing environments, and challenges. These sessions are educational and action-oriented. Our Marketing ROI Workshops bring customized training to your group and our Marketing ROI Boot Camps are designed to solve issues and formulate action plans – ideal for kicking off project teams assigned to develop and implement an mROI process.

Custom presentations and workshops are available on topics such as:

  • Marketing ROI Executive Briefing
  • Measuring & Managing Campaign ROI
  • Maximizing Customer Profitability
  • Developing ROI-based Marketing Strategies
  • Integrated Marketing and Sales Planning
  • Marketing ROI as Competitive Advantage
  • Retention Marketing ROI
  • Lead-Generation Marketing ROI
  • Defining Key Metrics for High Impact Dashboards

Our Marketing ROI Techniques workshops have been run in worldwide in 8 countries with over 1,000 participants. In the U.S. and Canada we offer this course for individual enrollment through the American Marketing Association six times per year. For information on upcoming sessions, view our Events page.

Corporate & Conference Speaking

Company founder Jim Lenskold has presented at major marketing conferences, executive forums, and special corporate events, delivering thought-provoking presentations in the form of keynotes, solo sessions, panel participant, and panel moderator. For a biography and additional background information, see our Request a Speaker page.

Client Testimonial

Jim Lenskold was invited to speak at the Avaya Marketing MasterClass, a bi-yearly seminar we organise for Marketing Professionals within our partner base in EMEA. We got very good feedback from attendees on how he got across not only the need to look further into Marketing ROI, but also in a very pragmatic way how to get to ROI results. The presentation was customised to our needs and the special Avaya section posted on their web site for further information after the event was very much appreciated.

Lutz Klaus
EMEA Channel Marketing Director, Avaya

Use the Contact Us page or call +1 732-292-2600 for customization options and pricing.