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2007 Marketing ROI and Trend Study now available for download

A joint research study by Lenskold Group and MarketingProfs, this year's study examines the strengths of marketing practices relating to managing and improving profitability beyond measurements. It also focuses on the differences in growth and performance between companies that use profitability/ROI metrics and those that do not.

Click here to view the full report.

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Carefully designed to provide actionable learning.

Our workshops present your team with advanced principles and techniques customized to your specific sales and marketing environment. We offer a unique format that can involve executives and extended team members in select portions of the workshops. Our goal is to help you quickly and effectively transition from a learning environment to initial implementation of the concepts in your actual business environment.

Choose from our existing workshops or request a customized program. Click on the titles below for program descriptions.

Dedicated Corporate Workshops
Marketing ROI Techniques - Improving Strategies, Measures, and Profitability Part I

Marketing ROI Techniques - Improving Strategies, Measures, and Profitability Part II

Retention, Loyalty and Winback ROI

Marketing ROI - The Executive Vision

Conference planners, agencies, and associations seeking customized workshops and training should reach us through the Contact Us page.

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