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  • SPOTLIGHT
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  • 2013 Lead Gen Marketing Effectiveness Report released, featuring insights into content marketing performance and measurements best practices  >>view report>>

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  • Brand Measurement Assessor launched to identify strengths and gaps in aligning brand measures to short-term and long-term growth and ROI  >>view info>>

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  • The "CMO Guide to Marketing ROI" white paper is available for free download. This 16-page paper presents the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>
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Accelerate Your ROI Journey with the Right Roadmap

Marketing ROI frameworks, measurements, and tools provide the infrastructure that can improve marketing profitability – but only if the marketing, sales, and finance organizations can effectively support and motivate their teams. There are many building blocks that improve your ability to manage marketing profitability and many ways to get started and move forward. Our ROI roadmap identifies areas for initial success, based on the impact potential, current capabilities, and culture, and how to leverage the initial momentum to motivate continued progress.

Our organizational assessment, run either as part of or separate from the ROI roadmap, uses surveys of executives and managers to gauge current capabilities and critical gaps. We combine this intelligence with interactive discussions to determine potential barriers and opportunities for improving ROI and profitability practices.

Larger marketing organizations also appreciate resource libraries that can provide their marketers with on-demand access to information that will help them improve their capabilities at their own pace. Our content covers diverse forms of ROI and measurement principles and best practices. It can be used in place of or in addition to formal training programs. The content is modified to provide greater relevance to your corporations marketing operations.