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Marketing ROI
Marketing ROI



Now more than ever, marketers are getting asked questions on how they are contributing to the bottom line. It has become essential to measure performance and to demonstrate ROI in order to secure budget and win in the marketplace. Measurements, ROI and dashboards, when applied correctly, deliver the intelligence to guide strategies that drive profitable performance. At Lenskold Group, we take the time to understand your unique business aspects and challenges to deliver customized tools and processes that provide a reliable success path and earn credibility. We offer unmatched expertise and precision financial analytics to help you get more from measurements of marketing effectiveness. The result is immediate insight to improve your marketing today, as well as lasting best practices to strengthen your marketing organization’s ability to manage and deliver with greater accountability.

If you are looking for leading experts to give you the insight to identify, deliver and measure profitability in today’s competitive marketplace, contact us today to request a complimentary consultation. Lenskold Group offers wide-ranging marketing ROI services and tools to help you achieve the results.


Highlights Events
  • Clarity for Marketing ROI. This paper helps set a standard definition for marketing ROI while explaining variations. Written by Paul Farris (Darden), Dominique Hanssens (UCLA), James Lenskold, and David Reibstein (Wharton) >>access summary article "Marketing ROI Defined">>
  • Lead Generation Marketing Effectiveness Study. Research into content marketing effectiveness, measurements and use of marketing automation shows most marketers have major gaps in process strengths relative to highly effective and efficient marketers. >>view study>>
  • Brand Measurement Assessment. This innovative consulting service helps marketing executives understand current strengths and gaps of brand measurement in terms of supporting strategic planning and aligning to short-term and long-term financial contribution. >>view info>>

    Measuring Marketing ROI -2 Day Workshop
    This top-rated American Marketing Association event presented by Jim Lenskold breaks down the measurement techniques and financial calculations to assess and improve marketing ROI.
    Chicago, IL
    February 28 - March 1, 2017

    Mini-Webinar Recording Posted
    Watch it now to get a basic introduction to marketing mix modeling in just 10 minutes. >>view webinar>>