This 2-day workshop sponsored by the American Marketing Association provides comprehensive learning of measurements, ROI analyses and processes to guide more profitable strategies and tactical marketing campaigns. Material ranges from basic to advanced to accommodate marketing managers, analysts and executives from medium and large companies. Catch this quick podcast for more info on the workshop.
September 26 – 27, 2018 (Chicago, IL)
Listen to this high energy podcast by Casey Cheshire of Cheshire Impact featuring an interview with Jim Lenskold. They talk about adopting ROI, building measurement discipline and dispelling some big myths, plus how Jim got started in this specialty area.
Recorded February 14, 2018 (this will post around February 22 so check back)