Improve marketing effectiveness with measurements and analytics that are strategic, actionable and aligned to financial contribution.
DEEPER INSIGHTS
- ✓ Measurements of Incremental Lift
- ✓ Advanced Analytics and Modeling
- ✓ Proactive Measurement Planning
SMARTER MARKETING
- ✓ Strategic Decision Support
- ✓ Targeting, Mix, & Offer Optimization
- ✓ Meaningful Dashboards
MORE PROFITABLE MARKETING
- ✓ Marketing ROI Framework
- ✓ ROI Planning Tools
- ✓ Budget Prioritization & Optimization
Spotlight: Lead Generation ROI
Measuring the ROI of lead generation marketing can be challenging given the multiple touchpoints, long sales cycles and pass-off of leads to a sales organization.
These resources can help: (Click on Image to view Resources)
Highlights
Marketing Accountability & ROI Webinar
Join this live webinar with an interview and discussion on using ROI to improve accountability and performance.
Live on July 11, 2018 (recorded version to follow)
Measuring Marketing ROI Workshops
This 2-day workshop sponsored by the American Marketing Association provides comprehensive learning of measurements, ROI analyses and processes to guide more profitable strategies and tactical marketing campaigns. Material ranges from basic to advanced to accommodate marketing managers, analysts and executives from medium and large companies. Catch this quick podcast for more info on the workshop.
September 26 – 27, 2018 (Chicago, IL)
Hard Corps Marketing Podcast
Listen to this high energy podcast by Casey Cheshire of Cheshire Impact featuring an interview with Jim Lenskold. They talk about adopting ROI, building measurement discipline and dispelling some big myths, plus how Jim got started in this specialty area.
