Explore new horizons with innovative marketing ROI & measurement insights

Improve marketing effectiveness with measurements and analytics that are strategic, actionable and aligned to financial contribution.


  • Measurements of Incremental Lift
  • Advanced Analytics and Modeling
  • Proactive Measurement Planning


  • Strategic Decision Support
  • Targeting, Mix, & Offer Optimization
  • Meaningful Dashboards


  • Marketing ROI Framework
  • ROI Planning Tools
  • Budget Prioritization & Optimization


Marketing Tools

Spotlight: Lead Generation ROI

Measuring the ROI of lead generation marketing can be challenging given the multiple touchpoints, long sales cycles and pass-off of leads to a sales organization.
These resources can help: (Click on Image to view Resources)


Marketing ROI-based Metrics, Dashboard Visualization and Storytelling

Gain a competitive edge with this 2-day workshop on creating high-impact dashboards with marketing metrics aligned to financial contribution. Hosted by Marcus Evans North America, day one will concentrate on defining metrics and measurements while day two will lead participants through graphic visualization to effectively communicate insights.

September 28 – 29, 2017 (Asbury Park, NJ)

CMO Council Webcast

This round-table discussion covers best practices needed to create order from the chaos of data overload to bring actionable insights from marketing programs that prove ROI and guide results improvements. Listen to the recorded webcast featuring Jim Lenskold along with Ed Breault of Aprimo and moderator Liz Miller of the CMO Council.


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