Improve marketing effectiveness with measurements and analytics that are strategic, actionable and aligned to financial contribution.

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Presentation

Marketing Tools

Spotlight: Lead Generation ROI

Measuring the ROI of lead generation marketing can be challenging given the multiple touchpoints, long sales cycles and pass-off of leads to a sales organization.
These resources can help: (Click on Image to view Resources)

Highlights

Marketing ROI-based Metrics, Dashboard Visualization and Storytelling

Gain a competitive edge with this 2-day workshop on creating high-impact dashboards with marketing metrics aligned to financial contribution. Hosted by Marcus Evans North America, day one will concentrate on defining metrics and measurements while day two will lead participants through graphic visualization to effectively communicate insights.

April 27 – 28, 2017 (Asbury Park, NJ)


CMO Council Webcast

This round-table discussion covers best practices needed to create order from the chaos of data overload to bring actionable insights from marketing programs that prove ROI and guide results improvements. Listen to the recorded webcast featuring Jim Lenskold along with Ed Breault of Aprimo and moderator Liz Miller of the CMO Council.

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