|Measuring Marketing ROI Workshops|
|This 2-day workshop sponsored by the American Marketing Association is delivered by Jim Lenskold. It provides comprehensive learning of measurements, ROI analyses and processes to guide more profitable strategies and tactical marketing campaigns. Material ranges from basic to advanced to accommodate marketing managers, analysts and executives from medium and large companies.||September / October 2020 (date to be announced)||Chicago, IL|
This keynote presentation for True Media’s client conference covered diverse measurement techniques for building better insight into sales and revenue contribution while optimizing spend across marketing channels.
This conference session provides insight into metrics and measurements needed to better manage and improve content contribution to sales, revenue and ROI. Don’t miss this top-rated conference for content marketing.
Half day workshop a day prior to the full conference to benefit from deeper learning and interactive discussion in a small group setting.
Metrics and Measures of Lead Quality, Engagement and Conversions to Maximize ROI.
Approaches to leverage rich data from digital media and marketing automation for metrics, measurements and analyses that uncover new insights into marketing impact on customer value, behaviors and needs.
This session covers new metrics and measurements to assess revenue contribution. The measurement insights help optimize multi-contact marketing generating better quality leads that convert to sales at a higher value per sale.
This session on marketing ROI and measurements was delivered as part of the Marketing Excellence Certification Program run jointly with St. Joseph’s University.
Through interactive presentations and discussion, participants learn how to use measurements, analytics, and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.
Marketing executive conference covering the role of the customer-centric CMO driving revenue optimization and digital innovation.
Jim Lenskold presented two sessions on Measuring Campaign Profitability and Customer Value and on Lead Generation ROI to 150 marketing professionals from Europe.
Jim Lenskold delivered an interactive 1/2 day workshop on Marketing ROI and Metrics at the leading CRM Conference in Scandinavia, organized by Dialog Konferansen.
Pre-Conference Half Day Workshop: Practical and Actionable Measurements to Maximize Marketing ROI.
Jim Lenskold presented the critical success factors necessary to create and apply better measurements, financial analyses, and ROI planning tools, specifically for tight market conditions. He outlined when to spend more, when to cut back, and how to gain an advantage over the competition when the economy recovers.
Covered how to optimize the value of your online marketing, discover the basics in WAA workshops, and explore advanced topics in post summit workshops. Compared insights with industry leaders, consultants, and peers. Gave specific answers to your specific questions and specific solutions to your specific problems.
The best and brightest minds in branding delivered the actionable insights and tools you need to do more with less, find your brand’s next big idea, enhance the customer experience, and tap your brand’s true potential. Jim Lenskold’s presentation was on “Brand ROI: Aligning Objectives and Measurements With Profit and Contribution”.
Over 60 exhibits focused exclusively on these niche markets were represented under one roof. Jim Lenskold’s presentation was entitled “Marketing ROI Insights: Driving Effectiveness with Smarter Analytics, Tools & Metrics”.
Step outside the realm of the typical marketing conference and take a deep breath of fresh thinking. Created by the AMA, in partnership with McKinsey & Company, the Wharton School and leading CMOs, Mplanet breaks the mold with interactive forums, free-form talks, moderated discussions with audience involvement and tailored small group learning sessions. Jim Lenskold moderated a panel of three B2B CMOs on the topic of “Measuring Marketing ROI in the B2B World”.
The Conference Board’s 2006 Marketing Precision Conference looked at the marketing organization as a whole and focused on combining process and technology to demonstrate the value of marketing and increase the precision of marketing operations.
Top MarketingProfs contributors made presentations and offered advice about a critical issue for marketers today – how to find and keep your most valuable customers.
This three-day event completely focused on improving marketing metrics. Filled with practical and visionary sessions to move our capabilities to the next level.
The pre-conference seminar focused on the topic of Marketing Resource Management. The two conference days broadened to include innovation, customer-centric marketing, brand development, and sales and marketing integration. The event featured numerous CMOs and other distinguished speakers.
CMO Magazine’s first annual meeting. The agenda of leading CMOs and marketing experts shared insights on the key issues facing CMOs today (exclusively for senior executives).
The Marketing + Metrics forum featured a panel of marketing executives, a panel of marketing solution providers, and a panel of CEOs to provide different perspectives into the adoption of marketing performance measurements into technology companies.
This two-day event brought together CMOs and marketing leaders to examine how marketing can be shown to directly drive bottom-line results.
Conference focus was Six Sigma Marketing: Turning the Dream into Reality with the Best Ideas in Marketing Today.
Other Presentation Topics and Speaking Engagements