Marketing measurements must provide actionable insight to increase the effectiveness of specific tactics, integrated campaigns and overall marketing strategy. The end goal is to have a suite of measurements that can be used to:
Identify current performance
Diagnose performance gaps
Guide marketing decision to improve the performance and profitability
Test and assess new marketing initiatives
Every company is unique with different capabilities and challenges. Lenskold Group offers innovative approaches to uncover the true impact of marketing on short term and long term performance.
Our measurement solutions support simple e-commerce businesses through the most complex multi-channel marketing environments. Our advanced methodologies can capture marketing impact whether sales are delivered through any combination of direct sales and external channels such as resellers, retailers, agents or distributors.
The key is prioritizing marketing measurements and analytics investments that offer the greatest potential to drive profitable growth. Our measurement services include:
Our competitors may offer some of the same fundamental measurement and analytic services, however Lenskold Group’s breadth of measurement capabilities and depth of ROI analytics offer distinct advantages.
The Lenskold Group approach includes:
Development of comprehensive measurement plans
Integration of multiple methodologies in place of a single “silver bullet” methodology
Alignment of marketing’s influence on buyer behaviors with financial outcomes
Strategic measures in addition to tactical measures
Innovative measurement design where measures seem impossible
Prioritization of “big win” measurement objectives to drive ROI
Measurements of both short term and long-term impact
Building internal capabilities for ongoing measurement excellence
Let Lenskold Group show you the path to better marketing measurement so you can deliver effective and efficient marketing. Contact us for additional information.