Lenskold

Analytics

Improve Effectiveness with Customer and Sales Analyses

Analytics are critical to creating highly profitable marketing campaigns and highly profitable customer relationships. In addition to supporting marketing measurements, analytics are used to drive marketing ROI through the following areas.
Targeting effectiveness
Customer strategy
Tactical planning

Sales effectiveness

The outputs of measurement and analytics become highly actionable as we design these to feed into the mROI framework and guide strategic and tactical decisions.

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