Metrics & Dashboards

Turn Intelligence into Insight into Action

Marketers are often faced with too much data, reports, and metrics, but too little insight that clearly guides the actions necessary for business improvements. We apply the financial discipline and customer funnel perspective that are central to the marketing ROI framework to deliver metrics with meaning. This approach leads to more action-oriented marketing dashboards, business intelligence systems, and marketing decision support

Marketing Metrics to Manage Performance

Once the right metrics and decision processes are in place, marketing dashboards can be implemented for visual support and insight distribution.
Lenskold Group offers an ROI-based approach to defining marketing metrics and creating dashboards in many diverse tools, including Tableau, Qlikview, Domo and even Excel. If you would like to discuss your unique measurement needs, contact us for additional information. To learn about upcoming workshops and webinars on marketing metrics, subscribe to our mROI Insights newsletter.