“Jim Lenskold’s marketing ROI expertise and a commitment to quality content was instrumental in leading a high-energy and solutions-driven panel discussion at Mplanet 2006, the American Marketing Association’s inaugural conference for the marketing community.

Jim worked extensively with the three senior marketing executives on his panel and the AMA conference management team to insure an interactive discussion toward valuable and actionable takeaways. The session provided both the panelists and the audience with a unique experience in an un-conference-like environment and with real solutions for measuring marketing performance.”