About Us​

Leader in Marketing Profitability Management

Mission Statement

Provide clients with the most advanced marketing ROI techniques, tools, and processes to enable executives and marketers to apply practical measurements and analytics, develop highly profitable strategies and tactical plans, and accurately demonstrate the financial contribution of marketing investments.


Established in 1997, Lenskold Group has earned a reputation as a distinguished leader in the development and implementation of marketing ROI processes. Our team of professionals and alliance partners work together to provide our clients with the strategic insight to improve marketing effectiveness and deliver incremental sales, customer lifetime value, and profits.


We work with Fortune 500 and emerging mid-size corporations to provide practical solutions that establish high performance and high credibility for their marketing organizations. Our clients cover a diverse range of industries and business models. Select clients include Cisco, HP, MasterCard, Kodak, MD Anderson Cancer Center, NCR, Siemens, American Century Investments, and ADM.

Thought Leadership

In addition to our ongoing client relationships, we remain committed to contributing thought leadership to the business community. We have a long track record of speaking and publishing on our innovative techniques for managing and improving marketing profitability. Company president and founder Jim Lenskold is a recognized marketing ROI expert and author of the award-winning book “Marketing ROI, The Path to Campaign, Customer and Corporate Profitability” (McGraw Hill) [click for a full bio]. Clients trust Lenskold Group to identify and deliver the right solution, customized to their unique business model, objectives, and culture. Each engagement results in immediate benefits, a degree of lasting impact on both the mindset and processes of the marketing organization, and a path to additional sources of success.
Project Opportunities with Lenskold Group
We welcome highly talented individuals to contact us regarding upcoming project work in the area of marketing performance analysis, marketing measurements, business intelligence, and strategic consulting. Lenskold Group is a leader in the fast-growing field of marketing profitability management. Independent consultants or consulting firms should use the Contact Us form to be considered for project-based contract work.

Our main office is located in central New Jersey but most positions can be managed remotely.

Positions in Demand:

Marketing Measurement Consultant
Lenskold Group is seeking well-rounded independent consultants to work on a project basis supporting clients and the development of innovative solutions that improve marketing profitability. Consultants must have experience in managing marketing measurements and analytics, including modeling, market testing, and sales trending.
Data Integration Consultant
Many projects require experience with managing data flows from marketing automation (Salesforce.com, Marketo, Eloqua, etc.) and development in dashboard technologies (Tableau, Domo, QlikView, Alteryx, etc.).

You can also submit a resume to info@lenskold.com.

Thank you for your interest in Lenskold Group.