ROI planning tools allow marketers to input their campaign plans and impact assumptions to estimate the expected ROI. As marketers adjust their plans and run alternative scenarios, they see the connection between strategic decisions and profitability. This improves the ROI potential early in the planning stage.
As campaigns are measured, ROI analyses are run through the planning tools. Marketers use the same type of scenario planning to determine how to make future versions of these campaigns even more profitable.
We offer access to number of very basic ROI tools for free in our ROI Tools page
. Access to our advanced campaign ROI planning are only available through scheduled demos (requests can be made using the Contact Us page).