Lenskold

Lenskold Article Series

by Jim Lenskold

2009 Marketing ROI & Measurements Study

This research was completed in 2009, just after the economic downturn in 2008. The study includes very interesting insight into how marketing ROI and measurement increase in importance when budgets get tight.


  • How is marketing ROI adoption trending over time?
  •  

  • What is the impact of economic changes on marketing?
  •  

  • How does the presence of marketing operations function impact marketing performance?
  •  

  • What characteristics exist for high growth firms and highly effective and efficient marketing organizations?
  •  

  • How can marketing ROI and measurements create a competitive advantage in a slow economy?

Here is a highlight that is very relevant in terms of economic pressures. Download the report for more details.

Fill Out the form to complete the download

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Lenskold Group, 601 Bangs Avenue, Suite 504, Asbury Park, NJ, 07712, http://www.lenskold.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

By submitting this form with the Subscribe button checked, you are granting: Lenskold Group, 601 Bangs Avenue, Suite 402, Asbury Park, New Jersey, 07712, United States, http://www.lenskold.com permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy for details.) Your e-mail will be kept private and only used for educational content from Lenskold Group as outlined in our Privacy Policy. By clicking on the link delivered via e-mail to download content, you consent to use of a cookie that will provide you access to all other content without completing the form again.