Lenskold Article Series

by Jim Lenskold

2005 Marketing ROI & Measurement Benchmark Study

Our first research study back in 2005 set the baseline for use of Marketing ROI and measurement practices.  
  • Benchmark research on marketing ROI adoption
  • What are the primary measurement challenges?
  • Where is there greater profit potential?
  • How do marketers drive decisions using intuition vs. measurements, and how does this influence marketing performance?
  • Recommendations for moving further with marketing ROI adoption

An interesting highlight is how ROI measurement abilities where pretty far from expectations.

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