Lenskold Article Series

by Jim Lenskold

2006 Marketing ROI & Measurement Trend Study

The second marketing ROI and measurement study in 2006 showed the initial trends within insight into measurement funding.

  • Which measurement methodologies are marketers using?

  • How does proper funding of the measurement budget influence marketing performance?

  • How does marketing ROI influence executive perceptions of marketing?

  • Recommendations for moving further with marketing ROI adoption with a special section for getting started

Here is the first trend in marketing ROI use we captured. Since the chart is not clear, those saying yes in 2006 was 26% compared to 18% in 2005.

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