Lenskold Article Series

by Jim Lenskold

2007 Marketing ROI & Measurement Study

In this research archive, you’ll find additional attention the executive perceptions on marketing’s financial measurements in addition to the points below.  
  • What marketing practices beyond measurements are most important for managing and improving marketing profitability?
  • How do higher growth companies differ in their use of marketing analytics, value-based targeting, and funnel management?
  • Recommendations for process areas to improve profitability

Here is a highlight of a finding related to executive confidence.

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