Lenskold Article Series

by Jim Lenskold

2008 Lead Generation ROI Study

This was the first research that branched off to dig into B2B Lead Generation marketing (the general marketing research continued in during this year as well). 

  • Benchmark study for B2B Lead Generation Marketing

  • What are the most important lead generation objectives to drive high performance?

  • How is marketing balancing lead quantity vs. lead quality metrics?

  • How does alignment with the sales organization drive highly effective lead generation marketing performance?

Here is a featured highlight from this study:

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